Superfeet has made a series of strategic leadership appointments to strengthen its executive leadership team.

  • Annie Quammen, a 12-year veteran of Superfeet, was promoted to Superfeet’s first chief people officer. In her expanded executive role, Quammen will continue to oversee Global Human Resources operations and take on a key leadership role “driving Superfeet’s purpose pillars: people, planet and philanthropy.”

“Annie’s impact on our culture and commitment to our values has been transformational,” said Trip Randall, CEO, Superfeet. “By elevating her role to chief people officer, we are not only recognizing her exceptional leadership but also reinforcing our dedication to the Superfeet team and community. Annie’s promotion is a testament to how we view our people as our most valuable asset. Her guidance will be instrumental as we advance our efforts in sustainability, inclusivity and giving back.”

  • Dan Bailey was hired as chief growth officer. He joins the company from Traeger, where he served as VP of U.S. Sales for nearly three years. Before that, he led a cross-functional product, marketing and commercial team for Nike. Bailey has a “deep understanding of sports performance and specialty retail, and his growth-focused leadership style makes him a perfect fit to guide Superfeet’s future success.”
  • Mike Donnelly joins Superfeet as vice president of Marketing. Donnelly, a former professional runner, is reported to bring a “wealth of experience in brand building and product marketing storytelling, most recently leading brand marketing efforts for Nike Global Running and serving in a wide range of strategic-driven roles during his two-decade career there.”
  • Jiewei Fridgen rounds out Superfeet’s leadership team as VP of Operations. Fridgen brings two decades of experience in strategic planning across global and international markets, global supply chain management, operational excellence, and team development from her tenures at Nike and Eddie Bauer. Fridgen “will be essential in optimizing Superfeet’s operations to meet growing demand while reinforcing sustainable practices across the supply chain,” said the company.
  • Heather Allerdice-Gerow also joins Superfeet as head of Digital Product. With over two decades of experience in product innovation, Allerdice-Gerow will be “instrumental in shaping Superfeet’s digital product journey.” She brings expertise from high-profile projects across various industries, including her recent work at global consultancy firms Symphony and 3Pillar Global and leading Nike’s digital initiatives.

“We warmly welcome new team members and rightfully acknowledge the leaders already part of Superfeet,” said Randall. “Working together with our incredible team, we will leverage their expertise to drive sustainable growth, foster a culture of innovation and continue to develop indispensable products that support athletes at every level.”

Image courtesy Superfeet