Super73, an American lifestyle adventure brand specializing in e-bikes, collaborated with Howler Brothers, the Austin, TX-based outdoor apparel company, on a co-branded capsule collection. The pieces celebrate surf culture and Western wear and include a custom Super73-S2 e-bike, exclusive Howler Brothers apparel, limited-edition accessories, and the Almond surfboard.
“We’re beyond stoked to announce this partnership between Super73 and our buds at Howler Brothers. This collaboration highlights two brands driven by a passion to create tools that enable adventure and exploration,” said Jake Perucca, head of sales and channel marketing at Super73. “Howler embodies the spirit of the outdoors, and we hope the community can feel the energy both brands put into this limited capsule.”
The two brands combined forces to provide products that highlight their respective fields of expertise, including the custom and limited-edition Howler Brothers x Super73-S2, custom Howler Brothers x Super73 Apparel (Foam Dome Hat, Unstructured Snapback Hat, Cotton Tee, Long Sleeve Tee and Lined Depot Jacket with custom chain stitch embroidery by Fort Lonesome), custom Howler Brothers x Super73 accessories (Howler Brothers x Super73 Patch, Beach Towel, Enamel Pin, Sandia Fish Surfboard from Almond Surfboards, and Helmet)
Paul Graham, VP of Marketing at Howler Brothers, remarked, “As longtime fans of Super73, we’re thrilled to embark on this partnership, combining our shared love for adventure with the ability to push the boundaries of creativity. We’ve got some fun additions to the classic Howler staples that make this collection unique—like custom chain stitch embroidery from Austin’s Ft. Lonesome on the Lined Depot Jacket and hand-painted graphics on the bike and helmet.”
For more product information, go here.
Image courtesy Super73 x Howler Brothers
