Outdoor headwear brand Sunday Afternoons hired Patrick Mahaffey as CEO. He joins the family-owned brand with extensive sales, operations and leadership experience. Most recently, Mahaffey was the president of Good Life, Inc.
Mahaffey’s professional work includes leadership positions as head of growth at True North, CEO of Room 5, Inc. and CTO and co-founder of Mindbox, Inc.
Outgoing CEO Sarah Sameh, who has successfully led the brand over her almost decade-long tenure, expressed her confidence in Mahaffey’s ability to lead the brand to new heights.
“Patrick possesses exceptional leadership abilities and an understanding of what it takes to grow and develop a close-knit, values-driven team,” Sameh noted. “As we embark on this exciting next chapter, I have deep gratitude for my time at Sunday Afternoons and am dedicated to supporting Patrick as he steers the company into a very bright future.”
Under Sameh’s leadership, Sunday Afternoons reportedly “experienced a 400 percent increase in net sales, a 140 percent increase in major wholesale accounts, doubled its staff, and expanded of its global network, now operating in 65 countries. Sameh is retiring as CEO to focus on corporate governance and to spend more time with family.
“Joining Sunday Afternoons is truly exhilarating, particularly at a time when the company is fortified by the financial success, impressive patent portfolio, global philanthropy, and sustainability roadmap that Sarah has shepherded,” Mahaffey said. “I am both privileged and excited to collaborate with such a dynamic, devoted, and inspired team. The culture at Sunday Afternoons champions collaboration, innovation, giving back, and growth, all while maintaining a love of the outdoors throughout the journey.”
Photo courtesy Kristan Kelly Images/Sunday Afternoons
