Sugoi Performance Apparel, a division of Dorel Industries Inc., and Timex Group have entered into a license agreement for the design, manufacture and distribution of sports apparel under the Timex brand name. Sugoi will launch a line of Timex performance apparel designed for “everyday athletes” nationwide.

The partnership also names Sugoi as the official apparel provider of the Timex Multisport Team, a group of amateur and professional athletes from the U.S., Australia, Ukraine, Portugal, Mexico, Czech Republic, Canada and the U.K. who serve as brand ambassadors for Timex and associated sponsors.