SUGOI Performance Apparel, a division of Dorel Industries, announced that the Hartford Sales Group, managed by agency principal Larry Hartford, will represent SUGOI in the California and Northern Nevada region. Adam Casey and Jonathon Vinet from Pursuit Brand Equity Group will represent SUGOI in the New England region. Holly Wiesman, most recently from Jansport, will represent the brand in the Western Great Lakes region.
SUGOI said all three sales agencies will bring great drive and experience to SUGOIs sales efforts, starting with the launch of the innovative Fall 09 collection.
Scott Parr, SUGOIs VP of sales for North America, said, “Hartford Sales, Pursuit Brand Equity and Holly Weisman have tremendous reputations in the industry for their professionalism and successful track records. The extension of our sales resources network means that our increased brand momentum will now be maximized across the USA.”
