Intrawest appointed Frank DeBerry to the position of President and COO at Mountain Creek in New Jersey. In this role, DeBerry will be responsible for all aspects of Mountain Creek's resort operations and he will report to Hugh Smythe, Intrawest's SVP of Mountain Resorts, who oversees Intrawest's eastern mountain resorts, including Blue Mountain, Tremblant, Stratton Mountain, Snowshoe Mountain and Mountain Creek.
DeBerry began his career with Intrawest in 1998 and has a celebrated history as a key contributor working in senior leadership positions at Mountain Creek as Director of Resort Operations at Mountain Creek and subsequently as Director of Business Development at Mountain Creek and Stratton Mountain. Immediately prior to his new appointment, DeBerry served as VP and GM of Mountain Creek where he was responsible for leading the senior operating team and staff in achieving the financial, guest experience, and employee engagement objectives.
“Frank is a strong leader and he brings a tremendous amount of Mountain Creek resort knowledge and experience to this position,” said Bill Jensen, CEO at Intrawest. “With a strong management team, dedicated employee group, and extensive community partnerships, Mountain Creek will continue to capitalize on its unique resort positioning. In his new role, Frank will build upon this reputation by continuing to deliver exceptional experiences for our resort guests, homeowners and employees at Mountain Creek.”
Prior to joining Intrawest, DeBerry served at the Senior Manager level at a number of outdoor activity centers in New York and New Jersey, including Action Park and Vernon Valley/Great Gorge.