Stio, the mountain lifestyle brand based in Jackson Hole, WY, announced that its newest Mountain Studio retail store in Park City, UT, is now open. The new store, located on Park City’s historic Main Street, opened on Friday, March 15, and is the third brick-and-mortar retail location for the company, which launched as a direct-to-consumer brand in 2012.
“Park City is the next step in our strategy of expanding our reach in authentic mountain and gateway communities,” said Stio founder and CEO Steve Sullivan. “The combination of a super active, outdoor-centric local population, two major ski areas, outstanding summer recreation and significant visitation from large metro markets makes it an ideal match for us.”
The Park City location is at 565 Main St., next to Southwest Indian Traders and Park City Clothing Company. It joins Stio’s other stores in downtown Jackson and Teton Village at the base of the Jackson Hole Mountain Resort. Opening targeted boutique retail locations is a component of Stio’s growth strategy and the company plans to roll out additional stores in the near term.
