Stio, the mountain lifestyle brand headquartered in Jackson Hole, WY, has hired Margaret Eder as product line director and Eryn Gregory as product design and development director. 

  • Eder as product line director, is an industry veteran with nearly 20 years of experience. Her background includes disciplined analytics, market insight, consumer focus, and a creative vision for brands Columbia Sportswear, Nike, Woolrich, Homeschool Outerwear, and others. In her role at Stio, Eder will scale growth and revenue through product strategy, channel diversification, assortment planning, and merchandising.
  • Gregory is also an industry veteran. In her role as product design and development director, she will bridge the gap between the creative process and product development and execution. She is a three-time recipient of the Malden Mills: Apex Award and ISPO’s Brandnew award for her design work, including implementing “Unified Fit” standards across Columbia Sportswear’s global markets. 

“We’re thrilled to attract and welcome these accomplished and inspiring women to our team,” said Kelly Hill Shuptrine, chief product officer, Stio. “Margaret and Eryn share a unique advantage in that they both have backgrounds in design, giving a holistic and aesthetically strong lens to the work of strategy and execution. The two also have experience working with both emerging and established brands, which greatly benefits us at our current size and will help even more as we grow in the future.”