Stio, a Jackson Hole-based mountain lifestyle apparel brand and Alta Ski Area of Utah have formed a marketing partnership to gain exposure to each others' audiences.

Customers of the two companies will be able to earn discounts on Stio apparel and chances to enter sweepstakes and giveaways for ski packages, lift tickets and more. Stio will also outfit Alta inside staff with its Gannett Peak Half Zip as part of the agreement.

“We couldn’t be happier to partner with one of North America’s top ski areas for what we hope is the beginning of a long, mutually beneficial relationship,” said Noah Waterhouse, Stio VP of Marketing & Sales. “For 77 years Alta has been the benchmark for the authentic Rocky Mountain ski experience, and we’re honored to share our passion for authentic mountain apparel with them.”  

Stio and Alta customers will have the opportunity to enter the Alta First Tracks Experience sweepstakes, offering skiers the ultimate day at Alta: early lift access, a guided tour by an Alta insider, and an on-mountain breakfast for four, courtesy of Stio. 

“Alta’s customers are some of the most enthusiastic and loyal skiers in the world; they have entrusted us to only partner with companies that share our values of authenticity, environmental heritage and access to spectacular snow and alpine terrain,” states Onno Wieringa, President and General Manager of Alta Ski Area. “After meeting the team at Stio, we felt like they perfectly fit the bill and we are excited to help introduce our fans to Stio’s brand.”

Stio sells its apparel direct to consumers through retail stores in Jackson, Wyoming and Chicago, Illinois as well as its catalogs and