Hundreds of employees working at more than 140 Specialty Sports Venture (SSV) sporting goods stores finished their annual Adopt-A-Cause efforts this year by raising $116,830 from customers and shoppers during the month of December and early January to benefit 14 charities in the communities they serve.
Additionally, Vail Resorts Echo program sweetened the donation by contributing an extra 50 cents for every dollar up to $100 donated by customers and shoppers. With the matching contribution of $55,216, more than $172,000 will be distributed among the 14 charities. The money is divided based on the amount raised in each region. Store employees and managers identified a local charity or organization to support and then during the holiday season, encouraged shoppers making a purchase to contribute to that organization.
The Adopt-A-Cause campaign is now in its 13th year and is part of a company-wide effort among the sporting goods stores of Specialty Sports Venture (SSV) based in Broomfield. SSV is a unit of Vail Resorts Inc.
“It’s exciting for us to keep this effective program going and growing in the communities where we live and work because that is vitally important to us,” said Kat Jobanputra, COO of Specialty Sports Venture, the retail division of Vail Resorts. “Adopt-A-Cause allows our local employees to be advocates and raise money for hometown causes they believe in.”
Charities receiving donations include: Children’s Hospital (Denver), Adaptive Adventures, Toys for Tunes (Boulder), Bikes for Tykes (Denver), Angel Baskets (Telluride), Hospice of the Gunnison Valley, Challenge Aspen, Summit County Search & Rescue, Garfield Search and Rescue, Roaring Fork Conservancy (Aspen), Vail Mountain Rescue, Wasatch Search & Rescue (Utah), Tahoe Magic, Big City Mountaineers (Bay Area).
