S&S Activewear has reported reinforcing its commitment to Canada with significant investments in its Canadian division, including a new commercial structure and key leadership appointments effective February 1, 2025.
The company completed the purchase of Alphabroder in October 2024, merging the two branded apparel distributors for an undisclosed amount.
To drive continued growth and enhance customer support, the company has appointed Craig Ryan as vice president of Commercial, Canada. In this newly created role, Ryan will lead the Canadian market’s strategic direction, oversee all sales operations and work closely with dedicated functional leaders.
Ryan has a “deep understanding of the Canadian apparel distribution industry after serving as vice president of sales at Alphabroder since 2013 and playing an integral role in the recent integration with S&S Activewear.”
Steven Clune was named national director of sales for Canada, reporting directly to Ryan. In this role, Clune will strengthen sales nationwide and ensure comprehensive coverage for the S&S product portfolio.
With extensive industry expertise, Clune is “well-positioned to support the sales team and enhance the customer experience for the region’s thousands of decorators, retail brands, merchandisers, and more.”
“This is an exciting time for S&S Activewear in Canada,” Ryan said. “With this new structure, we are reinforcing our focus on the Canadian market and strengthening our ability to serve customers with the best products, service and support.”
S&S Activewear has been integrating the two companies to deliver enhanced customer benefits, including offering the same or increased credit limits, additional product options and greater inventory as a direct result of the merger.
“These investments in Canada are a great example of the benefits we’re already seeing from the S&S acquisition of Alphabroder, and we expect to see similar advantages for our U.S. customers as well,” said Toby Whitmoyer, chief commercial officer at S&S Activewear. “By combining the strengths of both organizations, we’re enhancing our leadership structure, expanding our capabilities and driving greater value for our customers in this key market.”
Founded in 1988 and headquartered in Bolingbrook, IL, S&S Activewear is a tech-enabled distributor of apparel and accessories in the United States and Canada.
Image courtesy S&S Activewear
