SRAM appointed Andy Neufeld as its Cycling Fund director. He is currently the chief strategy officer for the Active Transportation Alliance, (formerly Chicagoland Bicycle Federation), having served as executive director from 1987 through 2005.
“Randy is the right person to manage the SRAM Cycling Fund”, said Stan Day, president and chief executive officer of SRAM. “He has the professional experience and insight required to oversee and maximize the impact of the Fund”.
Neufeld's experience spans 22 years across the entire spectrum of local, national and international cycling advocacy. In addition to his work at the Active Transportation Alliance, he currently serves with a number of national organizations, including as the president of America Bikes, special advisor to the board of the
Neufeld's international experience includes his close association with European Advocacy organizations and participation at cycling and alternative transportation conferences such as Velo Mondial in 1992 and 2000, Velocity Munich in 2007, and
In his role as SRAM Cycling Fund director, Neufeld will serve as part of a three-person grant committee that includes Day and Mike Mercuri, SRAM vice president of product and marketing and current board member with the Bikes Belong Coalition. Additional responsibilities will include developing measures of grant effectiveness, oversight of grantee progress to objectives and building strong ties and synergy with European Advocacy.
“We look forward to working with Randy,” Mercuri said. “He has been a brilliant advocate and tireless leader. His experience will add enormous value to our advocacy effort and the cycling movement worldwide.”
Support for Neufeld among
“Randy is a treasure in the bicycle advocacy world”, said Jeff Miller, president for the
Neufeld will officially assume his new responsibilities at SRAM starting July 1, and will work at SRAM's headquarters in