SquadLocker, a uniform and custom team gear provider, appointed Jeanne Hopkins as chief revenue officer, shown above. Previously, she was the chief marketing officer at travel management company Lola.com.
At Lola.com, she led the marketing organization building a data-driven powerhouse as well as its customer success organization. Hopkins is aligning all revenue-related functions for SquadLocker including marketing, sales, customer support, pricing, and revenue management.
“There has not been a time where we have experienced such rapid change and challenge, and finding the right CRO is among the most critical hires right now for maximizing revenue,” said Gary Goldberg, CEO of SquadLocker. “Jeanne is the perfect combination of a seasoned C-suite executive, team-building leader, and data-driven marketing powerhouse who has been creating the best possible experiences for customers across various industries. We are thrilled to have her veteran skillset come together to generate top-line revenue growth for SquadLocker.”
Hopkins served Ipswitch (now Progress) as executive vice president and CMO and held various executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise).
“Buyers are empowered by unprecedented information and choices today, and as the divide between sales and marketing dwindles, companies creating the best customer experiences are the most effective at gaining market share,” said Hopkins. “I’m thrilled with the opportunity to bring my expertise to this new CRO role to deliver SquadLocker customers the best experience while expanding our reach as we continue to streamline the process of acquiring custom team apparel.”
Hopkins co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon. She has served as an advisor at numerous companies, currently at Coffee Cup Collective and Sales Lead Management Association. She is also co-chair of the MassTLC Sales and Marketing Group. She’s a frequent speaker at industry events.
Hopkins and her teams have won industry awards including a 2020 Killer Content Award by Demand Gen Report for three podcasts, one of which Hopkins was the host.
SquadLocker serves over 75,000 teams, leagues and schools by shipping direct uniforms, custom team gear and spirit wear in as fast as three days.
Photo courtesy SquadLocker
