Spyder announced the creation of a new corporate division that will
focus on resort and race business independently yet within the Spyder
infrastructure.
Summyt Division was born of custom apparel program’s
necessity for entrepreneurial thinking and an orientation toward active
flexibility. The group exists to focus on client’s individual needs
while leveraging Spyder’s elite and grassroot race heritage, athlete
collaboration, and technical apparel innovations.
Spyder
has manufactured custom uniforms for winter resorts since 1988 and
annually produces over 30,000 custom uniform items for use at winter
resorts worldwide. Initial target markets for the division are resort
and pro sales. Within these markets Spyder will utilize the established
Pro Gear custom garment collection and develop unique outfitting
solutions for on-mountain professionals throughout the year.
Phil
Shettig, Spyder’s general manager of race and resort, spoke confidently
about the new opportunity. “Spyder is known on the world stage for our
acumen in racing, our heritage in elite race and national teams. We
take that same dedication and bring it to the other professionals on
the mountain. Im excited to be given this challenge to
take on this new initiative with an experienced and energized team. To
be an entrepreneur starting with a reputable and storied brand is a
dream come true. The opportunities for Spyder are limitless.”
The
Summyt Division employs a dedicated sales, account management, product
and distribution team based in Boulder, Colorado. Shettig’s executive
team includes V.P. Sales and Marketing Russ Rowan, Director of Team
Sales Andy Templin, and Jeff Burkley as Resort Uniform Sales
Representative.
