Canada Goose, the maker of down-insulated outerwear, is establishing a third Canada Goose Resource Center at Larga Baffin Ltd. in Ottawa, Ontario. Canada Goose also announced that Tilley Endurables, the maker of hats and travel clothing, will be providing materials to Canada Goose Resource Centers in Pond Inlet and Iqaluit.
More than 2,500 lbs. of reusable materials have already been donated to the Canada Goose Resource Centers in 2010.
Canada Goose Resource Centers are partnerships with The North West Company, a retailer of food, products and services to rural communities in Canada, and First Air, Canada’s largest northern airline. The Resource Centers are locations where traditional Inuit sewers have access to free fabrics, buttons, zippers and other materials for use in jackets and clothing for members of northern Canadian communities, with materials donated by Canada Goose.
“The Canada Goose Resource Centers are designed to give back to the people of northern Canada, and were absolutely thrilled to be expanding our efforts,” said Kevin Spreekmeester, vice president of marketing for Canada Goose. “With our third center opening in Ottawa and the generous support of Tilley Endurables, we have expanded our ability to reach traditional northern sewers. Itâ€s been an amazing team effort for all involved, and we look forward to continuing to offer high-quality fabrics and materials to sewers this year and beyond.”
Because the first two Centers in Pond Inlet and Iqaluit proved so popular, Canada Goose, The North West Company and First Air decided to open a third Canada Goose Resource Center as part of Larga Baffin Ltd. in Ottawa. Larga Baffin Ltd. is a rooming home for patients and family members from the Baffin region of Nunavut who are visiting the city for medical care for themselves or friends and family.
Tilley Endurables will be providing additional shipments of fabrics and raw materials to the two existing Canada Goose Resource Centers in Pond Inlet and Iqaluit, for usage in jackets and clothing for visitors to the centre.
“The amount may be too small for our profitable consideration, but in a Northern world where everything is useful, it is not about profitâ€it is about survival,â€ said Alex Tilley, founder of Tilley Endurables.
“It is a different kind of economyâ€an economy of purpose and usefulness for a small community. Our waste,â€ our loss,â€ is their treasure and gain.”