Spy Optic, Inc. has signed a distribution agreement with Surf Sales, a leading distributor of surf, skate, and snow products in teh U.K. and Ireland.
Surf Sales will distribute Orange 21’s Spy Optic products to the United Kingdom and Ireland’s extreme sports, sporting goods and sunglass specialty markets. Surf Sales offers the highest performance products to specialist retailers and deals regularly with over 500 shops throughout the U.K.
“We are extremely honored to work with Surf Sales,” said Barry Buchholtz, Chief Executive Officer of Orange 21. “Surf Sales is run by owner, Graeme Fuller, one of the U.K.’s pioneering extreme sportsmen, and is staffed by experts in the various surf, skate, and snow business within which it specializes. With a history dating back to the very beginning of these sports, the company’s experience is unparalleled. We look forward to the wonderful opportunities that lie ahead.”
“We believe Spy Optic’s high quality products will fit right in with our distribution mix,” said Graeme Fuller, Surf Sales owner. “Our industry expertise and qualified team will be an extraordinary fit for the Spy Optic brands and we are confident we will increase Spy’s exposure in the U.K.”
