Spy Inc. promoted Spy Vice President of Optical Jim Sepanek to executive vice president of Spy, effective Dec. 26.

Since joining Spy in May 2011, Sepanek has led business development and sales. His nearly 20 years of experience in the optical industry, include serving as vice president of business development at Signature Eyewear and executive positions at Rem Eyewear and Revo, Inc.

“It's rare when a dream job gets better,” said Sepanek. “I couldn't be more excited about the opportunity that we have to take the Spy brand to the next level. In my new role, we will bring a sense of urgency and discipline to the way we approach our business, providing a greater reason to exist for our customers and a better experience for our consumers.”

Spy President and CEO Michael Marckx said Sepanek will help round out the executive team, which also includes Jim McGinty.

“Jim has been a huge contributor to our sales efforts the past two and half years, having championed our Rx business very successfully during that time, and now we get to take the next step together,” Marckz said. “Jim's dedication, Optical savvy, and leadership are going to be extremely valuable to Spy as we continue our growth plans in all areas of our business. I am very excited for 2014.”