Springfield Armory CEO Dennis Reese announced the hiring of Russell H. Datson IV as vice president of sales. Datson will work with Peggy Hickenbottom, vice president of distribution & customer service.

Bringing more than two decades of sales management experience to the position, Datson has held key sales roles within the firearms industry including work with Leatherman Tool Group, the Freedom Group Family of Companies, Liberty Ammunition, LaserMax and others.

Most recently, Datson held the position of director of sales & customer service with L3 Harris Technologies-EOTech, where he managed commercial, military and law enforcement sales for both the domestic and international markets.

“We could not be more proud to have Russ as part of the Springfield Armory team,” said Steve McKelvain, president of Springfield Armory. “The depth of knowledge and experience he brings to this extremely important role no doubt will support and strengthen the company’s continued success.”

Datson combines sales, sales management and customer service experience to understand the nuances of the position as well as the larger strategic goals that are part of his new role.

“Springfield Armory is one of the powerhouse brands of our industry,” said Datson. “I am extremely honored and excited to be part of the talented team of industry professionals assembled by CEO Dennis Reese and company President Steve McKelvain, and I look forward to continuing and enhancing the legacy of the Springfield Armory brand. I am proud to be part of its tradition of bringing high quality, innovative products to our professional users, consumers and retailers.”

Photo courtesy Springfield Armory