Element 21 Supports Dealers with TV Ads
To support its North American retailers, which include Bass Pro, Cabela's, Academy, West Marine, Sportsman's Warehouse, Gander Mountain and distributors, Element 21, has launched a $250,000 TV advertising campaign…
Timberland Returns as Sundance Film Festival Sponsor
The Timberland Company will return to the Sundance Film Festival for its second year as the official footwear and outerwear sponsor. This year's festival will take place in Park City, Salt Lake City, Ogden and Sundance, Utah from Jan. 21 – 31…
Adidas to Close Four U.S. Stores
Adidas plans to close four of its 103 stores in the U.S. The locations being closed are in the Pearl District in Portland, OR; Dallas, TX; Cambridge, MA; and San Diego, CA, according to the Oregonian…
TSA to Sponsor BEST Soccer and Basketball Tournaments
The Sports Authority has signed an agreement with Blue Entertainment Sports Television (BEST) to return as presenting sponsor of national Kick IT 3v3 soccer tournaments and Hoop It Up three-on-three basketball tournaments…
Inside-Out Sports Becomes Title Sponsor of Triathlon
Inside-Out Sports, which operates two triathlon stores in North Carolina, was named the official title sponsorship of the Inside-Out Sports Triathlon Series, which is one of the largest and oldest statewide triathlon series in the country…
Peak Performance Sponsors 33rd America’s Cup
Peak Performance has been named the official clothing supplier of the 33rd America’s Cup. Previously the sport fashion company has supported boats in the Whitbread Round the World Race, and in September Peak Performance was one of the main sponsors
ComScore: E-Commerce Holiday Sales Rise 5% Through Christmas Eve
ComScore said e-commerce sales rose 5% from Nov. 1 through Christmas Eve, to $27.8 billion from $25.8 billion. From Black Friday through Christmas Eve, sales grew 3.5%…
AFFTA Announces a New Industry Trade Show for 2010
The American Fly Fishing Trade Association (AFFTA) board of directors unanimously voted Tuesday Dec. 15, 2009 to endorse the formation of a new independent fly fishing trade show. The International Fly Tackle Dealer (IFTD) show will debut at the Colorado
Icebreaker to Sponsor New Zealand Olympians
Icebreaker, the New Zealand merino wool apparel company, has been named the 'official base layer supplier' of the 2010 New Zealand Olympic Committee…
Salazar Announces More than $19 Million in Grants to Protect Coastal Wetlands
Secretary of the Interior Ken Salazar has announced the award of $19.2 million to support 25 conservation projects benefiting fish and wildlife on more than 6,100 acres of coastal habitat in 11 states through the 2010 National Coastal Wetlands Conservatio
Remington Managed-Recoil Ammunition Named Rifle Ammo of the Year
Guns and Shooting Online presented their 2009-2010 Rifle Ammunition of the Year Award to Remington Managed-Recoil centerfire ammunition, according to a release by the Madison, NC-based firearm and ammunition manufacturer…
Paddlesports – A Look Ahead at 2010…
Looking ahead at the upcoming paddlesports season is a lot like running a river for the first time. Even if you think you know what lies ahead, you’re never sure until you round the corner for yourself…
A.T. Cross Repurchases Shares
A.T. Cross, the parent of Native Eyewear, repurchased 1.5 million of the company's Class A common stock for approximately $5.1 million. All of the shares were purchased from Galal Doss, a member of the company's Board of Directors. Upon completi
Essilor Acquires FGX International Holdings
French opthalmic-lens giant Essilor International plans to acquire FGX International Holdings, the Smithfield, RI-based owner of Foster Grant, Gargoyles, Ironman, Champion and Body Glove sunglasses. Under the terms of the merger, FGX International shareh
Advanced Sports Acquires Oval Concepts
Advanced Sports, Inc., which owns Kestrel, Breezer, Fuji and other bike brands, is buying the cycling components company Oval Concepts. ASI said it has purchased the Oval Concepts brand, trademarks and tooling and has entered into a license agreement for
