Christian Siriano, who created a guest line of shoes for Payless Shoe Source earlier this year, signed a multi-year deal with Payless Shoe Source. The shoes and handbags produced for Payless will be inspired by Christian Sirino's corresponding seasonal runway collections.
Prices range from $25 t $60.
“I am so happy to expand my relationship with Payless. They've been fabulous to work with, and I am always so proud of the designs and to see women enjoy wearing them each season!” said Siriano. “This expanded Payless collection, for me, is an opportunity to branch out even more and reach more women with my designs. I'll draw inspiration from lots more everyday elements — street fashion, architecture, traveling and landscapes — to create amazing looks including a range of boots, casuals, flats, sandals and handbags in addition to dress styles.”
The name of the label will be Christian Siriano for Payless and the shoes and handbags will be packaged in upscale black boxes. The line of shoes and handbags by
Christian Siriano will include roughly twenty styles every season for
the duration of the contract.
“We are thrilled with the great success of our collaboration with Christian. With his immense creative talent each season and the popularity of his label, it just made sense to provide him with a broader platform,” said LuAnn Via, CEO of Payless. “With this expanded arrangement we are making the Christian Siriano for Payless label a stronger brand in our portfolio, and I can't wait to see what his expanded line will bring next fall and to excite our shoppers with his fabulous fashion.”
