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Skechers Signs Kelly Brook as Endorser

Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Competitor Group Appoints Meb Keflezighi VP of Running

Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. The Boston Marathon winner will develop CGI's training content and directly contribute to the company's overall growth in the running i

OIA VantagePoint: Outdoor Product Sales Accelerate in June

Sales of outdoor products look to be picking up steam this summer as sales of outdoor footwear, apparel and hardgoods increased 6.8 percent to $1.18 billion in the five-week fiscal month of June. The growth trend for the month represented an acceleration

Made in USA Certification Company Settles with FTC

A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those co

Majestic Athletic Launches Player Trades Promotion

Majestic has launched its new Summer Trade Bummer Buster promotion. Now through July 31, Majestic will offer any customer who has purchased the jersey of a traded player through majesticathletic.com a coupon for 50 percent off toward another authentic col

VF Outdoors and Action Revenues up 16 Percent in Q2

VF Corp.'s Outdoor & Action Sports revenues increased 16 percent in the second quarter ended June 28, driven by an 11 percent increase in The North Face brand revenues, a 21 percent increase in Vans brand revenues, and a 19 percent increase in Timbe

VF’s Sports Brands’ Momentum Continues in Q2

VF Corp. reported better-than-expected quarterly profit as its Outdoor & Action Sports coalition racked up its third-straight quarter of double-digit growth. Sales in its Outdoor & Action Sports coalition rose 15.9 percent. The North Face was up 11 percen