
Woox Appoints New CEO and VP of Sales
Based in Hickory, NC, Woox manufactures rifle stocks, knives, axes, and accessories—using natural materials, including walnut, steel and leather. Ben Fleming brings over a decade of experience in the shooting industry, most notably as VP of Sales at Bergara/BPI Outdoors.

MasterCraft Boat Holdings Sets Transition at CFO Position
Company Chief Financial Officer Tim Oxley has decided to retire from the company, effective December 31, 2025. Scott Kent, currently VP of finance, will succeed Oxley as CFO, effective July 1, 2025.

KOA Adds Eighth Blue Water Property to Portfolio
Tall Pines/Chesapeake Bay KOA, located near the Assateague and Chincoteague Island, is nestled between tall pines and the waterfront of the Pocomoke Sound.

Marquee Brands Partners with All Sport to Expand Dakine Presence in Europe
Dakine said this new strategic alliance will bolster the brand’s retail presence across the region, ensuring top-tier service and fulfillment for key retailers and e-commerce platforms.

EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
At issue for many in the active lifestyle market, including sporting goods, footwear, apparel, and outdoor, is the impact on goods sourced in Vietnam after many companies invested considerable time and capital in moving production there from China.

C&H Precision Appoints VP of Sales and Marketing
GW Ayers will lead the company’s strategic sales initiatives and marketing, leveraging his extensive background in the defense and firearms industries to growth and expand market reach.

Duluth Trading Welcomes Stephanie Pugliese Back as President and CEO
Pugliese replaces outgoing CEO Sam Soto, who announced last week he was leaving the business. She first joined Duluth Trading in November 2008 as VP of product and merchandising, and was promoted continuosly until assuming the CEO role in 2015, a role she served in until 2019.

Simms Fishing Launches Resale Program for Pre-Owned Gear
Launching first as a peer-to-peer (P2P) marketplace, Simms Recast allows the broader angling community to buy and sell pre-owned Simms gear direct with one another.

NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
The association’s 2025 sales forecast compares with 3.6 percent annual sales growth to $5.29 trillion dollars in 2024. This year’s forecast also aligns with the 10-year pre-pandemic average annual sales growth of 3.6 percent.

Lazydays RV Posts Revenue Decline and Wider Loss in 2024; Divests More Locations
Lazydays has signed a Letter of Intent with General RV Center to divest three stores from the company’s footprint in Ft. Pierce, FL; Longmont, CO; and Mesa, AZ.

Hest Taps Darrin Haugen as VP of Product, Boasts Growth Numbers
The company said Haugen has a tenured background in product development in the outdoor and ski markets, most recently in senior product development roles at Peak Ski Company and Sitka Gear.

EXEC: Sportsman’s Warehouse Shares Surge as Analysts Buy into Progress
Fishing led all categories for Q4 comp growth, following by Camping. Hunting and Shooting Sports comped down, but outpaced NICS trends. The retailer is estimating fiscal 2025 net sales to be in the range of negative 1 percent to up 3.5 percent over 2024.

BRP Inc. and Bryton Marine Group Ink Deal for Alumacraft Divesture
BRP earlier this week reported the sale of its Telwater business, which includes the Quintrex, Stacer and Savage brands. BRP plans to sell its Marine businesses to double down on its core Powersports activities.
Sportsman’s Warehouse Swings to Adjusted Net Profit in Q4 on Flattish Comp Sales
On a comparable 13-week basis, fourth-quarter net sales decreased 0.9 percent compared with the fourth quarter of fiscal 2023. Same-store sales declined 0.5 percent year-over-year on a 13-week comparable basis.

EXEC: BRP Inc. Divests More Marine Assets, Selling Quintrex, Stacer and Savage Brands
The parent of the Ski-Doo and Lynx powersports brands has entered into a definitive agreement to sell 100 percent of the outstanding shares of Telwater Pty, Ltd. to Yamaha Motor Australia Pty Ltd., a subsidiary of Yamaha Motor Co., Ltd.