Consumer Sentiment Rebounds Slightly In June as Gas Prices Moderate
Consumer sentiment ticked up in June, according to a long-running survey conducted by the University of Michigan, reversing a slide that began after the United States and Israel launched strikes against Iran in February.
EXEC: American Outdoor Brands CEO Explains Sharp FY 2026 Net Sales Declines
AOB President and CEO Brian Murphy explained to analysts on a recent conference call that while reported net sales declined during fiscal 2026, certain events had a clear impact on the business and outlined the underlying results that were much more positive.
American Outdoor Brands Eyes FY 2027 Recovery After Q4 2026 Revenues Crater 24 Percent
American Outdoor Brands, Inc. reported sales slumped 24.0 percent in the fourth quarter 14.3 percent in the fiscal year ended April 30, but predicted sales growth in the range of 5 percent to 10 percent in the current fiscal year with meaningful improvement in earnings.
Navico Group Institutes Operational Updates at Lowell, Michigan Facility
The Brunswick Corporation division said the updates build on progress made at Lowell over the past 18 months as Navico Group expands “insourcing” where it makes sense, uses select outside partners and works more closely with other Brunswick divisions.
Winnebago Slashes FY Outlook on Deteriorating Sales Trends
Winnebago Industries, Inc. slashed its earnings outlook after reporting results for the fiscal third quarter ended May 30 fell short of expectations due to cautious ordering from dealers. Sales fell 9.9 percent in the third quarter as a 26.1 percent tumble in towable RVs and an 8.3 percent decline in its powerboats and pontoon boats segment offset a gain in motorhomes.
CAA USA Assets Acquired by Plastimold Products
Plastimold Products, owned by brothers Joe Parisi and Anthony Parisi, has been manufacturing CAA products, alongside components for other major firearm industry businesses, for more than 25 years.
Lowa USA Taps Brad Potts as Marketing Director
Potts was most recently senior directpr of marketing at OIA and previously held roles at Salomon North America and Jack Wolfskin Germany. He succeeds Lesley Christoph who retires after 26 years with the brand.
Polaris Inc. Adds to Board of Directors
The owner of the Ranger, RZR, Polaris Xpedition, Bennington pontoons, and Slingshot brands, among others, has appointed Dustin J. Semach to the company’s Board of Directors, effective June 19, 2026. Semach currently serves as president and CEO of Sealed Air Corporation
Johnson Outdoors Names New CFO
the owner of the Old Town, Carlisle, Minn Kota, Humminbird, ScubaPro, Jetboil and Eureka! brands appointed Asad Rahman as vice president and chief financial officer, effective June 30. Rahman previously worked for Mars Inc. and S. C. Johnson & Son..
Outdoor Holding Co. Shrinks Loss in Fiscal Q4, Sales Expand 10 Percent
The owner of GunBroker.com significantly reduced its loss from continuing operations in the fiscal fourth quarter ended March 31 as sales grew 10.1 percent.
Bass Pro Readies Opening for Store in Sayreville, New Jersey
Bass Pro Shops reported plans to open a 200,000-square-foot Outdoor World location in Sayreville, NJ, this fall. The store will be the largest single-level Bass Pro Shops location in the U.S. and mark its second store in New York’s Tri-State Region.
Mountain House Wants Customers to “Savor It” in New Active, Gritty Campaign
Moving away from sanitized, picture-perfect lifestyle photography, the brand’s new visual direction leans into the raw, unpolished, and exhausting moments that core consumers actually endure: the pouring rain, the frozen fingers, and the heavy packs.
Smith & Wesson’s Q4 Profits Surge on 27 Percent Revenue Hike
Profits at Smith & Wesson Brands, Inc. on an adjusted basis, jumped 80 percent in the fiscal fourth quarter ended April 30, as gross margins widened by 100 basis points and sales grew 26.7 percent. The revenue gains were led by robust handgun sales.
Father’s Day Spending Projected to Climb Double-Digits
Father’s Day spending is expected to reach a record $27.9 billion this year, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics, marking an increase of 16.5 percent from last year’s previous record of $24 billion.
Bass Pro Shops Acquires Historic Cheeca Lodge in Florida Keys
Bass Pro Shops has agreed to acquire the iconic Cheeca Lodge, one of the most historic fishing and sporting resorts in the Florida Keys for an undisclosed price. The acquisition was made through the company’s nature-based resorts division.
