Under Armour Reaffirms Baltimore Ravens Sponsorship
Under Armour said the Baltimore Ravens learned a 'hard lesson' from the domestic violence scandal involving former player, Ray Rice, but it also recommitted to its sponsorship arrangement with the NFL team…
Diamond Brand to Kick off Store Expansion Thursday
Diamond Brand will kick off a busy fall Thursday, Sept. 25 with a celebration at the location of one of three new retail locations it expects to open in the Asheville, NC area in November…
Foot Locker and James Harden Launch Internet Campaign
Foot Locker, Inc. announced that NBA star James Harden, is challenging the Internet to a game of HORSE, the popular basketball pickup game. Starting Sept. 24 through Oct. 1, fans can submit videos of their best shots using Vine, Instagram or YouTube and t
Vail Resorts Says Season Pass Sales up 14 Percent
Vail Resorts Inc. reported that its season pass sales through Sept. 21 were up 14 percent in units and 18 percent in sales dollars, compared to the period ended Sept. 22, 2013…
POW Inc. Raises $2.5M to Develop Outdoor Apparel Brands
POW Inc. of Seattle has secured $2.5 million from Seattle-based investment firm Columbia Pacific Advisors. POW will use the money to continue developing innovative brands in the active outdoor apparel market. POW now owns POW Gloves, Holden Outerwear and
GU Energy Partners with Strava to Help Physically Disabled Athletes
GU Energy Labs, and Strava, the online network connecting athletes, announced a partnership aimed at raising at least $50,000 for the Challenged Athletes Foundation (CAF). The unique partnership allows millions of runners and cyclists worldwide to help ra
REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
Cole Haan Partners with Ballerinas
Cole Haan announced its multiyear partnership with three ballerinas of New York City Ballet…
Prana Celebrates National Yoga Month By Offering Yoga Classes
September is National Yoga Month and to celebrate Prana is offering yoga classes at its stores in Boulder, Portland, Denver, San Francisco, and Minneapolis, free of charge…
Powder Mountain Hires Head of Sports Marketing
After 25 years as a professional BMX rider, nine X Games, and making history by landing the first-ever 720 on dirt, Tim “Fuzzy” Hall has joined the Powder Mountain team as the director of sports marketing…
Dragon Alliance Appoints California Rep
Dragon Alliance, the maker of sunglasses and snow goggles, hired Noi Kaulukukui as a sales representative covering Northern California…
STX Sponsors Two Elite British Field Hockey Clubs
Baltimore-based STX, LLC, the maker of lacrosse, field hockey and golf equipment, announced the sponsorship of two English Premier League field hockey clubs, Wimbledon Hockey Club and East Grinstead Hockey Club…
U.S. Proceeds with Labor Enforcement Case Against Guatemala
The United States is proceeding with a labor enforcement case against Guatemala for failing to live up to its obligations to protect labor, United States Trade Representative Michael Froman announced…
Sportsman’s Warehouse to Open Stores in Colorado and Arizona in 2015
Sportsman's Warehouse will open its fifth store in Colorado and its fourth in Arizona next summer…
