SHOT Show to Feature Comedian Bill Engvall
He's a hunter. He's a target shooter. He's one of the top comedians in America today – and among the busiest. He'll also be NSSF’s 2015 SHOT Show State of the Industry featured entertainer. The National Shooting Sports Foundation announced that comedian Bill Engvall will perform at the SHOT Show's annual State of the Industry […]
Adidas Bests Nike to Secure Deal with the Sun Devils
Adidas edged out incumbent Nike and rival Under Armour last week in a deal with the Devils. The German sporting goods giant said it agreed to pay Arizona State University a minimum of $33.8 million in cash and product to become the Sun Devils' offici
Brown Shoe Divests Shoes.com, Focuses on Famous Footwear
Hard-charging Canadian entrepreneur Roger Harding acquired his third online shoe retailer since July last week by snapping up Shoes.com from Brown Shoe Company, which said the deal will allow it to focus more on enhancing omnichannel initiatives at Famous

Stonewear Hires Treehouse Communications
Stonewear has hired Treehouse Communications in a bid to advance re-branding efforts and heighten product awareness as it launches a new logo and FW15 product collection targeting its core audience of adventurous, independent women…
Sunice Hires VP of Marketing
Sunice Inc. appointed Marc Gagnier its VP of marketing. Gagnier will be responsible for all of the global marketing activities for the Sunice, AUR and Tommy Hilfiger Golf brands. He will be based in Montreal…
Nike’s Q2 Sales Jump 15 Percent
Nike, Inc. reported earnings rose 22.7 percent in the second quarter ended Nov. 30, to $655 million, or 74 cents a share, exceeding Wall Street's consensus estimate of 70 cents. Revenues grew 14.8 percent to $7.38 billion. Nike Brand revenues were up
Sanuk Founder Jeff Kelly to Transition from Active Role
Sanuk Founder Jeff Kelly is winding down his active involvement with the footwear brand and will be moving on to other projects in 2015, according to Deckers Brands, which acquired Sanuk in 2011. Under president Jake Brandman, Sanuk will continue extendin
EOG Works to Lure New Retailers to ISPO Munich 2015
The European Outdoor Group (EOG) and ISPO announced details of a new orientation program designed to lure new retailers to the massive trade show. The program aims to attract outdoor retailers who have never attended ISPO and ensure they get the most from
Atlas Snow-Shoe Co. Adds Adventure Team
Atlas Snow-Shoe Company has expanded its race team to include the new Atlas Adventure Team, which will include brand enthusiasts from both U.S. outdoor and snow sports industries in 2015…
Revo Ski Goggles to Hit Market in Fall 2015
B. Robinson Optical, Inc. will launch Revo's first ski goggle collection next fall featuring the brand's light management lenses at specialty boutiques and sport retailers nationwide as well as at Revo.com…
The Faction Collective Bulks up Sales Team in Wake of Roxy Deal
The Faction Collective’s has completed a major expansion the sales force at its newly-launched Full Stack Supply Co. division, which manages design and distribution of its Faction Skis & Apparel as well as Roxy Skis…
Real Avid Hires New General Manager
Dave Steiner joins Revo Brand Group as vice president, general manager of Real Avid, a developer of gun specific multi-tools, accessories and lighted knives…
Gletcher Launches Gletcherguns.com
Gletcher, a brand under Sport Manufacturing Group Inc. that specializes in the production of pneumatic replica firearms, has officially launched their website…
Quiksilver Closes Sales of Surfdome
Quiksilver, Inc. has completed the sale of its majority ownership interest in Surfdome, an online retailer of action sports products, to SurfStitch Group, an Australian based online retailer of action sports products…

Hillsound Adds Sagar Outdoor to Sales Force
Hillsound Equipment has added Dick Sagara of Sagara Outdoor Products to represent its line of winter and fishing traction products to dealers in the Northwestern United States…