LaCrosse Footwear has named Shine United as its new lead creative agency partner for its LaCrosse brand after a review of multiple agencies across the country.

“The unique heritage and market position of the LaCrosse brand played an integral part in our search for an agency,” said Nicole Orr, Senior Marketing Manager at LaCrosse Footwear. “The decision to work with Shine United was based on the agency’s strategic and integrated marketing approach, their proven ability to create outstanding work and their passion for the LaCrosse brand. We look forward to a collaborative partnership with Shine that will move our brand forward.” As the lead creative agency, Shine United will be responsible for marketing and brand planning, as well as digital and traditional advertising campaigns, including national TV and print.

“We are truly honored to serve a brand with such a strong legacy for craftsmanship in footwear and with roots in our own backyard, no less,” said Curt Hanke, founder, CEO and chief strategist at Shine United. “Shine is eager to get to work and help add to the LaCrosse brand’s legacy for years to come.”

LaCrosse Footwear, Inc. a wholly owned subsidiary of ABC-MART, is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The company’s Danner and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada.