SGB Sportsmans

Amer Sports Unveils Aggressive Connected Fitness Goals

Amer Sports plans to grow sales of Connected Devices & Services to €600 million by 2020 by connecting everything from Salomon shoes, Precor elliptical trainers, Wilson basketballs and Suunto sports watches into a digital ecosystem that will help cus

Outdoor Retailer to Stay in Salt Lake Through 2018

Show organizers for the Outdoor Retailer show announced last week that they agreed to extend its contract with Salt Lake City through Summer 2018. The show had been contracted to stay in Salt Lake City through August 2016…

Under Armour Launches New Branding Campaign

Under Armour unveiled its Rule Yourself marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem” spot and a series of shorter films that will debut this fall season showcase the self-discip

Hibbett Sports Lowers FY Guidance After Q2 Miss

Hibbett Sports Inc. lowered its full-year earnings guidance by about 5 percent Friday to reflect a bigger than expected drop in sales in late July that dragged down same-store sales for the the 13 weeks ended August 1…