Under Armour Launches New Branding Campaign
Under Armour unveiled its Rule Yourself marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem” spot and a series of shorter films that will debut this fall season showcase the self-discip
X2 Biosystems Partners with Mississippi High School Activities Association
The Mississippi High School Activities Association (MHSAA) launched a concussion safety pilot program during the 2015-2016 school year in partnership with X2 Biosystems and the Mind Matters Foundation…
Xero Shoes Hires Former Crocs Chief Sales Officer
Xero Shoes has appointed Mike De Bell, former chief sales officer for Crocs, as its VP of global sales…
Hibbett Sports Lowers FY Guidance After Q2 Miss
Hibbett Sports Inc. lowered its full-year earnings guidance by about 5 percent Friday to reflect a bigger than expected drop in sales in late July that dragged down same-store sales for the the 13 weeks ended August 1…
Kathmandu Urges Shareholders to Reject Briscoe’s Bid
Kathmandu Holdings Ltd is urging its shareholders to reject a hostile offer from a rival New Zealand retail group, arguing it's an opportunistic play that undervalues the outdoor specialty retailers’ longer term value…
Adidas Signs Justise Winslow
Adidas announced a partnership with Justise Winslow, the No. 10 overall pick of the 2015 NBA Draft by the Miami Heat…
Evolv Hires Wild Onion Outdoors as Midwest Rep
Evolv Sports hired Wild Onion Outdoors to cover North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin Illinois and upper Michigan…
Easton Baseball/Softball Announces New Global Headquarters Location
Easton Baseball/Softball plans to open a new 90,000-square-foot global headquarters in Thousand Oaks, CA. Currently located in Van Nuys, CA, the company’s new multi-million dollar facility will feature office space for more than 100 employees, a st
Kappa China Sales Surge in First Half
China Dongxiang (Group) Co., Ltd. reported revenue from the Kappa brand surged 46.4 percent to RMB464 million ($76 mm) in its home market of China during the first half…
Bass Pro Confirms Layoffs
Bass Pro Shops laid off “fewer than 60” employees at its corporate headquarters in Springfield, MO, and at a woodworking shop in Nixa, MO, according to a report in the Springfield News Leader. It also laid off an average of six employees at mo
SFIA Promotes Staff
The Sports & Fitness Industry Association (SFIA) has promoted Cameron Jacobs and John Peters to management roles in communications and research and membership sales…
Aventura Clothing OR Bash Helps SLC Food Bank
Aventura Clothing and 200 of its closest friends raised enough money for the Salt Lake City Food Bank to supply 6,300 meals during an reception at its Outdoor Retailer booth…
North Face Announces 2015 Never Stop Exploring Speaker Series
The North Face announced the fall tour schedule for the 2015 The North Face Never Stop Exploring Speaker Series, presented by Gore-Tex. The Speaker Series, which kicked off August 13, features world class athletes and their personal stories, experiences..
Coleman Seeks to Expand Production at PFD Facility
The Coleman Company Inc. has applied for additional production authority for its facility in Sauk Rapids, MN, where it produces personal flotation devices and cushions…
Giant Manufacturing Q2 Profits Fall on Higher Sales
Giant Manufacturing Co Ltd., believed to the world's largest bicycle manufacturer, reported net income attributable to shareholders dipped 2.8 percent on a 3.3 percent increase in operating revenues in the second quarter of 2015…
