The Sportsman's Guide has been ranked 35th on BusinessWeek's listing of 100 “Hot Growth Companies.” The list appears in the June 7, 2004 edition of the magazine. Inclusion on the list was based on a company's three-year results in sales growth, earnings growth and return on invested capital.

Gregory R. Binkley, President and Chief Executive Officer of the Company, stated, “We are pleased to make this recent listing in BusinessWeek based on our performance over the past three years. We look forward to continuing to achieve strong annual results and further enhancing shareholder value.”