SGB Sports & Fitness

Hydro Flask Scores New Distribution In Japan

Said Mike Wallenfels, global vice president of sales at Hydro Flask. “There is no doubt that it’s a country filled with outdoor lifestyle enthusiasts. We’re already seeing a great reception and amazing results in the market.“

SnowSports Industries America Extends Contract With Denver

At the kick-off day of education for the SnowSports Industries America’s (SIA) annual Snow Show in Denver, CO, the organization announced, along with VISIT DENVER, The Convention & Visitors Bureau, that they have extended their contract in The Mile High City through 2030.

Brunswick Corp.’s Q4 Sales Jump 11 Percent

Brunswick Corp. reported a profit against a loss in the fourth quarter although both periods included special charges. Sales 11.0 percent to $1.08 billion. Pacing the gains was the Fitness segment, which grew 24 percent, thanks to acquisitions.

Callaway Golf Signs Global Golf Superstar Michelle Wie

Wie will add to Callaway’s group of talented young players, a list that includes Patrick Reed, 2016 Masters Champion Danny Willett, Wes Bryan, Ollie Schniederjans, Ryo Ishikawa, Branden Grace, Thomas Pieters, and Daniel Berger, who officially joined the company as a Tour Staffer this week.

Bauer Hockey Signs Several NHL Goalies

Bauer Hockey announced that several National Hockey League goaltenders have joined Bauer’s roster of elite athletes and three additional NHL goalies have officially extended their multi-year partnerships with the company.

Reebok Signs Teyana Taylor As Brand Ambassador

Reebok appointed R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.