
Lululemon Looks To ‘Amplify The Message’ In 2017
Said Laurent Potdevin, Lululemon’s CEO, at the ICR Conference, “Expect us to be really intentional in how we take a lot of our local stories put them together and have really powerful global stories.”

Cole Haan Launches Studio-Inspired Line StudiøGrand
Along with studio-to-street footwear, the line includes a yoga mat and a Mountain Hardwear collaboration.

Speedo To Make Activewear For In And Out Of Water
The eco-friendly new workout collection is made for women to wear in and out of the water.
Crunch Opens Flatbush Brooklyn Club
Owner Assaf Gal brings with him years of experience in the industry, having opened the first Crunch in the Bronx and expanding with eight more locations in the coming years.

Zamst Renews Partnership With Two-Time Olympian
Runner Amy Cragg joins other athletes that have recently renewed their partnerships including NBA All-Star Isaiah Thomas, PGA Tour Member Scott Langley and Pro Hockey Star Ryan Getzlaf.

PGA Merchandise Show Expands Fitness Division
More than 75 golf fitness, sports performance and instruction companies will exhibit in the expanded area to showcase the newest products and services that are related to golf and the resort fitness industry.
J. America Adds Former Majestic Athletic President To Board
J. America added Faust Capobianco IV, previously the president of Majestic Athletic, to its board of directors.
Best And Worst Cities To Get Fit And Healthy In 2017
Data analysts ranked the 89 largest metro areas, looking at how well each city encourages an active lifestyle, good eating habits and a positive mental state.

PGA Tour Superstore Opens Fifth AZ Location
The 40,000-square-foot location is at 7360 West Bell Road in a previous Sports Authority location.

Alliance MMA Builds Empire With SuckerPunch Acquisition
Operating under the Alliance MMA umbrella, SuckerPunch will provide representation for fighters inside and outside of the cage. SuckerPunch currently has more than 100 fighters under contract worldwide.

The A-List Of CES 2017: Sports, Fitness and Outdoors
Newest tech from Under Armour, Majestic, New Balance and more unveiled at CES 2017.

Gildan Activewear Wins Bankruptcy Auction To Acquire American Apparel
The company’s final cash bid of approximately $88 million includes the acquisition of the worldwide intellectual property rights related to the American Apparel brand and certain manufacturing equipment.
New Balance Renews Charles River Winter-Shoveling Sponsorship
The sponsorship, now entering its seventh year, ensures runners, joggers and walkers have clear and safe running paths along the Charles River during the 2016/17 winter season.
Genesco Sees Flat Holiday Comps
Same-store sales decreased 2 percent and sales for the company’s e-commerce and catalog direct sales businesses increased 11 percent on a comparable basis for that period.

Jordan Brand Marks 20 Years In China With Two New Stores
The celebration also includes the launch of a limited-edition version of the first Jordan product sold in Mainland China, the Air Jordan XII.