Reebok Stands Behind Ronda Rousey
Reebok offered a vote of confidence to Ronda Rousey following her shocking loss in just 48 seconds on Friday to bantamweight champion Amanda Nunes.
SquadLocker Sets Aggressive Expansion Plans
The provider of customized team apparel is actively recruiting to fill multiple shifts and is quadrupling its investment in production equipment to keep up with record demand.
PXG Signs Top Women’s Golfer Lydia Ko
PXG (Parsons Xtreme Golf) signed Lydia Ko, the top-ranking women’s golfer, to an endorsement deal.
Obituary: Boxercraft’s Tod Rastello, 54
The vice president of sales at Boxercraft Inc. passed away on December 3, 2016, of pancreatic cancer at age 54.
Warm Weather Impacts Sales In Last Week Of December
Warmth was focused in the interior, as the East South Central and West South Central regions had their warmest end to December since 1996.
ICSC Sees 16-Percent Holiday Gain
Of those who bought items online from a retailer with a physical store and picked up in-store, 61 percent made an additional purchase in-person (75 percent of Millennials).
Brooks Running Athlete Nick Symmonds Announces Retirement
Nick Symmonds will retire from track & field after his 2017 season.
Srixon, Cleveland And XXIO Golf Unveil 2017 Player Signings
New and re-signed players for 2017 tours.
The News You May Have Missed Over The Holidays
There were plenty of noteworthy headlines during the holidays, including additional FTC reviews of the proposed Cabela’s/Bass Pro merger, bankruptcy filings at Industrial Ride Shop and Yogasmoga and a merging of brands in the snow sports industry.
CEP Appoints Former Fleet Feet Executive As SVP
The compression brand said the former executive at Fleet Feet Sports was hired to further grow the CEP brand in the U.S.
Equinox Swaps Narcissism For Personal Exploration
The brand is being shaken up with a 2017 advertising campaign that re-envisions the theme of “Commit to Something” as an “intimate, provocative and deeply moving exploration of personal identity” … instead of an external look.
Motiv Trades Wrist Wearables For A Ring
The San Francisco-based developer of wearable technology is ditching popular wrist-worn devices and opting for a different approach: a fitness ring.
Rabbit Adds Marathoner Lauren Jimison To Pro Team
Jimison holds a PR of 2:33:20 at her signature distance, a mark she will work to lower this season as she targets the USATF Marathon Championships.
CKO Kickboxing Founder Shares Consumer Tips On Reaching Fitness Goals
CKO Kickboxing President and Founder Joseph Andreula shared his three tips for fitness-minded consumers to achieve their New Year goals.
Athleta Builds On Power Of She Campaign In 2017
The new campaign builds on the Power of She platform the brand launched in April 2016, which was designed to bring to life the brand’s mission to ignite a community of active, confident women and girls.
