TIA To Present Tennis Industry Innovation Challenge
During the 60-minute Innovation Challenge competition, six companies will present their innovative tennis product or service to a panel of judges and an audience of tennis industry leaders and facility owners and managers.
Puma Signs South African Soccer Phenom
Puma signed Percy Tau, the South African professional footballer who plays as a midfielder for Mamelodi Sundowns in the Premier Soccer League, to an endorsement deal. The 22-year-old will be playing playing on Puma’s evoSpeed SL line of boots. “I was attracted to the PUMA brand when they were awarded the sponsorship for Sundowns. I […]
Powerade Names Damian Lillard Brand Ambassador
A new ad campaign featuring Lillard will begin airing during NCAA Division I men’s basketball tournament and will be supported by two digital ads, “Heart” and “Work.”
Camping, Firearms, Classic Footwear Drive 2016 Sporting Goods Revenues
Camping, firearms, classic footwear, soccer and lacrosse were among the strongest selling categories for the sporting goods industry last year, according to the just-released 2017 Sports & Fitness Industry Association (SFIA) Manufacturers’ Sales by Category Report.
Skechers Performance LA Marathon Expands Activations
The 2017 Skechers Performance Los Angeles Marathon will add a number of innovative partnerships, charitable efforts and sponsorship activations for this year’s race, including a 13-person relay featuring the Los Angeles Chargers.
Under Armour Appoints Chief Innovation Officer
Clay Dean joins Under Armour after more than 20 years of success at General Motors (GM), most recently leading GM’s Global Advanced Design organization.
Rawlings To Sponsor World Baseball Classic
Rawlings Sporting Goods Company Inc., a subsidiary of Newell Brands, signed on as sponsor and supporter of the World Baseball Classic (WBC).
Gander Mountain Files For Chapter 11
Gander Mountain Co., as expected, filed for bankruptcy in U.S. Bankruptcy Court for the District of Minnesota. The hunt & fish specialist plans to close 32 of its approximately 160 stores in coming weeks but is in active discussions with a number of parties interested in a going-concern sale.
Hibbett’s Q4 Dragged Down By Legacy Sports Categories
Said Jared Briskin, SVP and chief merchant, ”The continued declines of some of our legacy businesses such as performance apparel and footwear, licensed products and equipment continue to reinforce our direction, focusing on sports-inspired fashion products for our stores.”
Genesco’s Q4 Boosted By Lids Profit Rebound
Lids Sports Group doubled its operating profit in the fourth quarter on an 8 percent same-store gain, offsetting weakness at Journeys due to a fashion shift.
Buff Diversifies Run And Outdoor Accessories
The performance headwear brand launched new UV Arm Sleeves and a lightweight UV Cap to bring its run and outdoor accessories to a broader market.
Aisle Talk, Week Of March 6
Top headlines from the active lifestyle industry you may have missed this week.
Dorel Sports Stung By Delays In Bike Purchases
Martin Schwartz, president and CEO of Dorel Industries, said, “Dorel Sports has worked throughout 2016 to position itself for an earnings rebound this year, excess industry inventories have been reduced and the ramp in discounting should not be repeated.”
Hibbett Sport’s Q4 Earnings Drop 30 Percent
Jeff Rosenthal, president and chief executive officer, stated, “Results did not meet our expectations for the quarter, although we were pleased with continued strength in our footwear business.”
Genesco Sees Slight Gain In Q4 Earnings
Robert J. Dennis, chairman, president and chief executive officer of Genesco, said, “Fourth quarter EPS came in above last year’s levels and above expectations fueled in large part by better holiday selling than anticipated for most of our businesses.”
