Adidas Signs Jabrill Peppers
The 2016 Heisman Trophy finalist was awarded the 2016 Nagurski-Woodson Defensive Player of the Year, Butkus-Fitzgerald Linebacker of the Year and was a unanimous All-American.
Soccerloco Now Official Advisory Board Member Of San Diego Sport Innovators
San Diego Sport Innovators (SDSI) is a non-profit focused on establishing San Diego as a destination for sports and active lifestyle (SAL) businesses.
Adidas, Euroleague Basketball Extend And Amplify Partnership
The extension expands Adidas sponsorship to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament.
Fitbit Makes Changes To Leadership Team
The wearables leader promoted Vice President of Engineering Samir Kapoor to senior vice president of device engineering, and hired Jeff Devine as executive vice president of operations.
Skechers Holds Ceremony For Pier To Pier Friendship Walk
On March 2, Skechers president, Michael Greenberg was joined by over 150 celebrities, corporate sponsors, city leaders, school officials, and education foundation representatives in celebrating the eighth-annual The Skechers Friendship Walk.
Hoka Partners With RunVermont
RunVermont said Hoka One One will become the “Official Shoe” of the People’s United Bank Vermont City Marathon and all RunVermont events.
Assos Partners With Amgen Tour Of California
The Switzerland-based cycling apparel brand will provide official race jerseys and staff uniforms for the annual professional cycling events.
Under Armour Becomes Title Sponsor Of Vancouver Eastside 10k
Canada Running Series announced Under Armour as the new title sponsor of the Eastside 10k race.
GU Energy Labs Appoints Roxanne Vogel As Sports Nutritionist
Vogel joins the GU team from Texas Woman’s University, where she completed her graduate degree and conducted research in Exercise and Sports Nutrition, and before that, was at MusclePharm as a research assistant.
RYU Apparel Sponsors 2017 Sports Illustrated Swimsuit Edition
RYU Apparel Inc. was selected as the sole athletic apparel brand presented to every 2017 Sports Illustrated Swimsuit model after their photo shoot for use in their fitness, training and rest and recovery.
Equinox Revamps Leadership Team
Niki Leondakis will assume the role of CEO of Equinox Fitness Clubs and report directly to Harvey Spevak, who will step into the role of executive chairman and managing partner of Equinox Holdings Inc.
Pearl Izumi Welcomes New President
Chris Sword will replace Mike O’Connor, who served as president before retiring in December 2016.
Met-Rx Signs Leonard Fournette
As the latest athlete to join Team Met-Rx, the former college standout running back will be featured in a new digital ad campaign slated to debut this spring.
Aisle Talk, Week Of February 27
Top headlines from the active lifestyle industry you may have missed this week.
Sequential Brands Lowers Outlook On Department Store Woes
While many of its active brands performed well in the fourth quarter and are poised for a strong year in 2017, Sequential Brands Groups lowered its guidance for 2017 due in large part to weakness in the department store channel.
