
Asics Corp. Q1 Impacted By Weakness In Europe And Americas
In the Americas region, sales declined 3.1 in the first quarter on a currency-neutral basis “due to market forces and additional retail partner store closings,” according to a statement from Asics America Group. Sales in the U.S dropped 9.3 percent.

Asics America’s U.S. Sales Drop 9.3 Percent
Asics America said that despite the sales decline, it made a number of moves in the quarter to position it for growth in the future. The moves were punctuated with the brand’s announcement of expanding its U.S. presence with a Product Creation Studio in Boston, the launch of the first-ever global social running initiative and the unveiling of several new performance footwear models.

Asics Q1 Earnings Slide
Asics Corp. reported sales in the first quarter declined modestly in the first quarter due to declines in Europe and the Americas region.

USGA Teams Up With Play9
In 2017, the USGA will be working closely with state and regional golf associations and courses throughout the United States that will host and promote local Play9 days between May and October.

Running USA Hires Brian Lyons As Director Of Membership
In this role, Lyons will oversee Running USA’s member management, benefits, outreach and year-round engagement.

NFL Partners With Perform Group
The NFL and Perform Group have reached an agreement for Perform to market the NFL’s television broadcast rights in various global territories and NFL Game Pass outside the United States and Europe.

UFC Adds Directors Of Strength & Conditioning And Nutrition
UFC appointed Bo Sandoval as director of strength and conditioning and Clint Wattenberg as director of nutrition for the UFC Performance Institute, respectively.

G-Form Partners With Perfect Game
As a gear provider and title sponsor to Perfect Game, G-Form will take baseball protection to every level from youth baseball to the major leagues.

Nuun Partners With Prudential RideLondon
Prudential RideLondon has a variety of cycling events geared to all athletes and abilities, combining the fun of a free family ride in central London with the excitement of watching the world’s best professional cyclists.

Delta Apparel’s Q2 Boosted By Junk Food Sale, Higher Margins
For its second half, Salt Life and Art Gun are expected to continue their double-digit growth while continued improvements are projected for Activewear and Soffe. Soffe is expected to benefit from direct-to-consumer growth, including its first stores.

Adidas Re-Signs Real Madrid In Mega-Deal
Adidas has reportedly renewed its kit sponsorship with Real Madrid with a new new 10-year deal worth around £840 million.

Study: Fit Americans Would Still Work Out Regardless Of Health Benefits
Six of the 11 top reasons for working out are not physical: stress relief, relaxation, better quality of life in the future, improved mental state, desire to live longer and feeling healthier.

Amazon Partners With Tough Mudder
The agreement will include health, training and wellness content produced by Tough Mudder, an Amazon.com/ToughMudder storefront and on-site event presence at Tough Mudder’s North American events in 2017.

Performance Health Names Lindsey Vonn As TheraBand Ambassador
Performance Health signed Vonn as a brand ambassador for TheraBand, an elastic resistance, rehab and exercise product company that is part of the Performance Health family of brands.

REI To Relocate Englewood, CO Store
Outdoor co-op REI shared plans to relocate its Englewood, CO store to nearby Greenwood Village in the fall of 2017.