Under Armour To Outfit Wichita State
Under Armour reached a deal to become as the official all-school outfitter of Wichita State University, beginning July 1, 2017.
HanesBrands Releases 2016 Environmental Performance Data
Compared with its 2007 baseline, the company reduced its energy use by 16 percent, carbon emissions by 16 percent and water use by 25 percent.
Mizuno Opens First U.S. Retail Store In Atlanta
Designed to be an immersive environment that tells the Mizuno story through its gear, the Experience Center engages guests through interactive displays using RFID technology and specialized labs for each sport that allow guests the ability to touch, test and then purchase gear custom fit for them, aiding them in their quest to improve their performance.
Is Casual Participation Growth More Important Than Core Growth?
Among the sports seeing healthier gains in core versus casual participants were a number of fitness-oriented activities, including yoga, cross training, bodyweight exercise & bodyweight accessory-assisted training, weight/resistance machines, treadmill and kettlebells. Others seeing higher growth in core versus casual participation included adventure racing, field hockey, volleyball (grass), target shooting (rifle) and mixed martial arts for competition.
Aisle Talk, Week Of April 10
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Partners With Kathrine Switzer
Adidas formed a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.
Nike, Adidas and Under Armour Rank Among Most Valuable Brands
Nike landed at 28 on Brand Finance’s ‘Global 500 2017” ranking of the most valuable brands. Adidas was 138, Under Armour, 275, and North Face, 480.
Gym Source Shares Journey Of Boston Marathon Survivor
Gym Source on its blog shared its experience of working with Boston Marathon bombing survivor and double amputee Celeste Corcoran.
Timex Re-signs Jared Ward As Brand Ambassador
Timex has re-signed Olympic marathoner Jared Ward as a brand ambassador for its Ironman sports watches.
Under Armour Adds Board Member
Jerri DeVard most recently served as chief marketing officer of The ADT Corporation, a leading provider of home and business security services.
Foot Locker Celebrates Global Sneaker Culture Around The World
Foot Locker is celebrating sneaker culture around the world this week by sending three lucky Foot Locker customers on intercontinental “Pick Up Trips.”
SFIA Selects Judges for Second Annual ‘Start-Up Challenge’
Gene McCarthy, Jim Weber, Bob Puccini, Mike Zlaket, Jason LaRose and Tony Armand are among the judges for SFIA’s second-annual ‘Start-Up Challenge’ panel.
Boathouse Partners With Inside Lacrosse
Boathouse Sports and Inside Lacrosse magazine are partnering to give the lacrosse world’s biggest stars the opportunity to raise awareness and generate funds for their favorite charities.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales
Laser Tag Fitness Debuts In Los Angeles
Lazrfit combines laser tag and high intensity interval training (HIIT) to challenge multiple fitness levels, claiming to burn more than 200 calories in 12 minutes.
