Slackline Industries Partners With Trees For The Future
Each slackline will come with zero waste packaging – an eco-friendly, reusable mesh bag – and for each slackline sold, Trees for the Future will plant a tree to help build sustainable communities around the world.
Under Armour To Sponsor Nashville Soccer Club
Under Armour will supply the kit, or uniform, and other official gear to Nashville Soccer Club through the conclusion of 2018.
Russell Athletic To Part Ways With Western Kentucky
Russell Athletic and Western Kentucky mutually agreed to end their exclusive on-field sponsorship agreement as of June 30.
Whoop Scores NFL Players Association Partnership
This is the first time a players association in professional sports has partnered with a wearable technology company.
Adidas Collaborates With Siemens On Digital Manufacturing
As part of a joint research and development program, the partners will be working to drive forward the digitalization of the Adidas Speedfactory to ultimately develop capabilities for fast, transparent and individualized production.
TomTom’s Q1 Sales Dip On Weakness In PND Market
TomTom reported a loss in the first quarter while seeing a steep decline in consumer sales due to the continued decline in the PND (personal navigation devices) market.
Outdoor Foundation Reports Increase In Outdoor Participation
Nearly half of all Americans, 48.6 percent of the population ages six and up, participated in at least one outdoor recreational activity in 2016, according to the Outdoor Foundation’s 2017 Outdoor Recreation Participation Topline Report.
Adidas Publishes Annual Sustainability Report
Adidas unveiled details on the upcoming Parley editions of UltraBoost, UltraBoost X and UltraBoost Uncaged while publishing its 2016 Sustainability Report.
Asics America Recognized For Sustainability Efforts
Asics America Corp. has been awarded the U.S. Environmental Protection Agency’s (EPA’s) Energy Star, which signifies that the building performs to the top 25 percent of similar facilities nationwide for energy efficiency and meets strict energy efficiency performance levels set by the EPA.
Mission Signs Actress Hailee Steinfeld
The performance apparel brand brought on Steinfeld as the face and spokesperson of its newly launched women’s line.
Aisle Talk, Week Of April 17
Top headlines from the active lifestyle industry you may have missed this week.
Sports Direct Breaks Into U.S. Retailing
Sports Direct said the Eastern Outfitters acquisition will provide Sports Direct “with a footprint in U.S. bricks-and-mortar retail and a platform from which to grow U.S. on-line sales.”
International Momentum Helps Skechers Beat Plan
Said David Weinberg, EVP, COO and CFO, on the domestic wholesale channel, “While we are cautious due to the closing of numerous stores in 2016 and again, in the first quarter of 2017, we remain optimistic and poised to move quickly to fulfill consumer demands in our dedicated wholesale accounts.”
Eastern Outfitters Gains Bankruptcy Approval Of Sale To Sports Direct
Marking its entry into U.S. retailing, Sports Direct , the U.K.’s largest sporting goods chain, officially announced that it received approval to acquire Eastern Outfitters, the parent of Bob’s Stores and Eastern Mountain Sports, in a bankruptcy sale for $101 million in cash.
New Balance Signs First Female Soccer Athlete
Rose Lavelle, the 2017 number one draft pick in the National Women’s Soccer League, has signed a multi-year endorsement deal with New Balance.
