SGB Sports & Fitness

Nike Signs Mega-Deal With Odell Beckham Jr.

Nike Inc. reportedly agreed to pay the New York Giants wide receiver $29 million over the next five years in what’s believed to be the largest footwear deal with an NFL player. A bidding war with Adidas boosted the deal’s price.

Strava Reaches One Billion Shared Activities

“We’re excited to celebrate this milestone in our community’s growth in recognition of the inspiration that these one billion activities have created for Strava athletes around the world,” said incoming Strava CEO James Quarles.

361 Degrees USA Growing Momentum In Q1

The U.S. arm of the publicly-traded Chinese footwear and apparel giant said it plans to increase its marketing spend by 50 percent in 2017 with a focus on both trade and consumer media.

Darn Tough Vermont Debuts Pro Ambassador Program

Joining Team DTV are Allie Rood, Brooke Froelich, Coree Woltering, Eric Sensemen, Fawn Dorr, Jeremy Wolf, Josh Ferenc, Megan McJames, Neely Fortune, Noah Tautfest, Ralph Kucharek, Sasha Yakovleff, Stevie Anna, Vasu Sojitra and Zeb Blais.

Lacoste Teams Up With Novak Djokovic

For Djokovic, the brand has developed an eponymous clothing line specially designed to kit out the champion during the Grand Slam tournaments as well as dress him for other tournaments throughout the season.

Foot Locker’s Shares Tumble On Tempered Outlook

“While we remain optimistic that we can accelerate our momentum over the second half of 2017 to reach mid-single-digit comparable sales gains, we are developing a Plan B, so to speak, in case recent sales trends continue,” said Dick Johnson, chairman and CEO.