SGB Sports & Fitness

Athleta Announces New Outlet Store Format

Athleta, owned by Gap, Inc., announced it would introduce two outlet stores this year, with a debut at Chicago Premium Outlets in Illinois this summer and Leesburg Premium Outlets in Virginia this fall.

Licensed Product Sales Still Challenged Post Pandemic

According to the 2022 Study of Sports Fan Behavior compiled by SBRnet*, licensed apparel sales are down coming out of the pandemic for four of the seven major team sports. The study surveyed 6,500 sports fans ages 13 years and older. Licensed product sales make up one of the 58 categories of data covered.   The […]

Lululemon Launches In Spain

Lululemon Athletica, Inc. announced plans to open its first two stores and a local e-commerce site in Spain. Spain is a new European market for the brand since 2019.