GoFluo, the Belgian cyclist apparel brand, reported it will enter the U.S. market in 2023.

Founded by fashion industry executive Julie Vets, the company specializes in fashion-forward, high-visibility apparel for the bike, run and outdoor community.

“We are so excited to make our entry into the U.S. market this year,” Vets said. “Finding the right partners for U.S. brand management and distribution made a big difference in our ability to bring fun, high-vis apparel to the U.S. market.”

“Focusing on performance gear with lifestyle aesthetics, GpFluo is in a great position to literally highlight the need for high-vis apparel in the run, bike and outdoor industry. Whether you’re a bike commuter, walking your six-year-old to school or a runner on early morning marathon training, staying seen is key to being safe while out on the roads,” said Velo Premiere Managing Director Lori Barrett. “As more new riders and runners get out on the road, GoFluo can keep them safe without making them look like a traffic cone.”

Shipping out of Salt Lake City, UT, Velo Premiere will focus on GoFluo’s Bodyglowers, illuminating the wearer when lightly touched.

Photo courtesy GoFluo