SGB Sports & Fitness

EXEC: Saucony’s New President Looks to Lean Into Innovation

Saucony, which is celebrating its 125th anniversary in 2023,  in June named Rob Griffiths president. Here, Griffiths talked with SGB Executive about the brand’s authenticity and commitment to innovation, opportunities away from the run business, and his message to the run specialty community.

Pacsun Opens First Store Dedicated to Activewear

Pacsun opened its first dedicated activewear store in the Mall of America. The company named the 1,500-square-foot space PAC1980 after its newest activewear collection and pays homage to the year the brand was founded. 

CPSC Warns Consumers to Stop Using SQM Bike Helmets Sold on Amazon

The U.S. Consumer Product Safety Commission (CPSC) issued a warning to consumers to stop wearing SQM bicycle helmets. The helmets could fail to protect riders in the event of a crash, posing a risk of head injury. The seller, SQM, headquartered in China, has not agreed to recall the helmets.

Life Time Partners with Australian Activewear Brand LSKD

Life Time signed an agreement with LSKD, the Australian activewear company, to outfit its nearly 5,000 female coaches, instructors and trainers across its more than 165 athletic country clubs in North America. It has a similar agreement with Ten Thousand as the exclusive men’s fitness training apparel brand.