Burn Boot Camp, based in Charlotte, NC, promoted Amber Burke to chief operating officer. She was the VP of franchise operations. Burke brings over two decades of fitness industry experience to the position. 

Over her previous 11-year career at Fitness Connection USA, Burke held operations, education, and sales positions with P&L responsibility, progressing from district fitness manager to regional manager of education and operational support, “increasing profitability by driving operational performance, enhancing products and promotions, and focusing on customer service.”

Burke was “instrumental in overseeing the growth, development, and execution of operations by standardizing processes, education, accountability and culture at a national level.”

Morgan Kline, Burn Boot Camp’s co-founder and CEO, stated, “Amber’s journey and experience in the fitness industry are a testament to her commitment and dedication. Her comprehensive knowledge base, coupled with her unwavering alignment with our core values, makes her the perfect fit for the role of COO. We are thrilled to have her lead our team as we continue to grow and empower women through fitness.”

“My journey through the fitness industry has been a rewarding and transformative one,” Burke said. “From my early days as a strength and conditioning coach to my time managing operations for numerous fitness centers, each step has contributed to my growth and understanding of this dynamic industry.”

Focused on cardio and strength training, BBurn Boot Camp owns and operates over 375 gyms nationwide.

Photo courtesy Burn Boot Camp