SGB Sports & Fitness

EXEC: Amer Sports Files Confidentially to Go Public

Amer Sports, the parent of Salomon, Wilson, Arc’teryx and other sports brands, filed confidentially for a U.S. initial public offering that could value the group as high as $10 billion. The offering would come as Amer Sports’ business has seen accelerated growth, driven by Arc’teryx and Salomon and growth in China.

BodyArmor to Enter Canada

Coca-Cola will launch the BodyArmor sports drink across Canada in January 2024, marking the brand’s first international expansion since BodyArmor was founded in 2011 and Coke’s late 2021 acquisition.

Varsity Brands to Sell Herff Jones Graduation Business

Varsity Brands, the parent of BSN Sports and Varsity Spirit, said it signed a definitive agreement to sell the Herff Jones Graduation Business, including the Scholastic and Collegiate brand portfolio and manufacturing facilities, to Atlas Holdings.

West Coast Port Workers Ratify New Contract

Members of the International Longshore and Warehouse Union, which represents dockworkers at U.S. West Coast ports, voted to ratify a new six-year contract with the Pacific Maritime Association.

Life Time Breaks Ground on First Ground-Up Pickleball Location

Life Time Chanhassen Pickleball is expected to be completed in early 2024. The 25,000-square-foot building, adjacent to the Life Time Chanhassen, MN athletic country club, will feature eight indoor and seven outdoor pickleball courts, along with a viewing area, lounge, dressing rooms and other amenities.

Survey: Pickleball On the Rise in Community Associations

According to a recent Snap survey by the Community Associations Institute Foundation for Community Association Research, 77 percent of respondents said that the pickleball courts in their communities were in “Moderate” or “High” demand.

Under Armour Names Chief Design Officer

Under Armour announced that fashion industry veteran John Varvatos will join the company as chief design officer, leading the design direction for the company and overseeing its design studios in New York, Baltimore and Portland, OR.