Speedo Weighing Whether to Let Sponsors Wear Competitor’s Suits
Speedo is exploring whether to allow swimmers it sponsors to wear rival manufacturers' new high-tech suits. Said Craig Brommers, vice president for marketing, in a statement on Tuesday, “The brand is continuing to evaluate the situation internally.”.
Online Videos Expand as Useful Marketing Tool
Social Media has certainly had an impact on nearly every facet of business, and companies continue to expand their brand presence online. New online social communities, purchasing opportunities, customer reviews, and shopper incentives are introduced ever
ESoles Becomes PGA Tour Sponsor
ESoles Custom Footbeds has entered into an agreement that makes its ePro custom footbeds and eFit custom modular footbeds exclusive licensed products for the PGA TOUR…
Horton Archery Acquisition Complete
Gregg Ritz' Wild Communications and the private equity firm TGV Partners announce the acquisition of substantially all the assets of Horton Archery, a designer, manufacturer and marketer of crossbows and archery acessories…
Datatech: National Golf Rounds Played Up 0.9% in May
The Golf Datatech National Golf Rounds Played Report showed that in May, golf rounds played nationwide were up 0.9% versus the prior year's month. The findings represent 4410 reporting courses. In the year-to-date period, golf rounds are up 1.6%…
Schutt to Give Helmets to 20 Pop Warner Teams
Twenty Pop Warner Football programs, including 3 new/startup associations, will be receiving new football helmets from Schutt Sports as part of Pop Warner Football’s Equipment Grant Program. Programs from across the country will each receive 24 new Schutt
Sport Chalet Sees Wider Fiscal Q4 Loss
Sport Chalet, Inc. reported fourth-quarter sales declined 12.7% to $84.5 million from $96.8 million a year ago as same-store sales tumbled 17.7%. The net loss in the period of $11.1 million, or 79 cents a share, compared to a loss of $2.8 million, or 20 c
Smith and Wesson Reports Q4 Sales Up 19.8% on Strength from MandP Firearms
Smith & Wesson Holding Corporation, parent company of Smith & Wesson Corp., reported net sales for the fourth fiscal quarter 2009 were $99.5 million, or 19.8% ($16.4 million) higher than net sales of $83.1 million for the fourth fiscal quarter last year..
Reebok Signs Two of Hockey’s Rising Stars
Reebok-CCM Hockey announced that they've inked both John Tavares and Victor Hedman to multi-year deals with CCM and Reebok brands, respectively. Tavares and Hedman, both 18, are widely considered to be the top picks in the 2009 NHL entry draft on Fri
Timberland Introduces Recyclable Boot
The Timberland Co. said it launched its first footwear line designed to be disassembled and recycled, rather than discarded, at the end of its life. The Earthkeepers 2.0 boot collection is made of 80% recyclable or reusable materials that represent a 15%
Nike Launches Cancer Survivors Campaign
Nike launched an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer. The campaign, “It's About You,” includes a TV commercia
Adrenalina Takeover Attempt of West 49 Looks to be Dead
At its annual meeting, West 49 Inc. said a takeover attempt by Adrenalina Inc. appears to be dead after the potential buyer stopped negotiations. Sam Baio, CEO of the Canadian action sports chain, said he hasn't heard from Adrenalina since the initia
Paddlesports Vendors Look for New Selling Solutions
The shift in the timing of Outdoor Retailer Summer Market to earlier July dates this year, coupled with the current economic conditions, has apparently caused many specialty paddlesports retailers to forgo attendance of the show this summer…
Schuylkill Valley Sports Opens Store in Wilkes-Barre, PA
Schuylkill Valley Sports has opened its new Wilkes-Barre
location in the Wyoming Valley Mall. The sporting
goods retailer and team athletic dealer now has
18 stores serving eastern and central Pennsylvania…
Ripken Baseball and Rawlings Partner on Training Products
Rawlings has partnered with Ripken Baseball to create a new line of training products for youth baseball players. Rawlings’ new “Five Tool” training products will include hurdles, pop-up nets and tees to be used for baseball tournaments and camps at the R
