OIA Celebrates 20 Years of Industry Leadership
While roaming the halls at any Outdoor Retailer trade show, it would be hard to imagine a time when the industry wasn’t represented by the dedicated folks at the core of Outdoor Industry Association. Outdoor Retailer Summer Market this year will be the si
Ortovox USA Opens New Western DC
Avalanche safety equipment company Ortovox USA has opened a new western U.S. sales and distribution center in West Valley, UT to support its growth. The Ortovox’s West Valley facility, located in a suburb of Salt Lake City, will handle all shipping and re
GunBroker.com Partners With POMA
Over $100,000 in hunting and fishing adventures, firearms, outdoor gear, advertising packages and public relations services packages are up for grabs in the Professional Outdoor Media Association’s (POMA) Annual Live Auction hosted by GunBroker.com. The a
FWS: Overall Duck Numbers Up in 2009
The preliminary estimate of total ducks from the 2009 Waterfowl Breeding Population and Habitat Survey was 42 million, which is 13 percent greater than last year’s estimate and 25% greater than the 1955-2008 average, the U.S. Fish and Wildlife Service ann
K-Swiss Launches Skate Program
K-Swiss announced plans to launch a new skateboarding category for Spring 2010. As part of the effort, K-Swiss has partnered with a team of design and creative experts including Skate Legend Greg Lutzka, who has signed an extended agreement to serve as th
MasterPiece Arms Chooses Blue August
Blue August, a marketing, advertising, and public relations firm based out of Jackson, TN, will be assisting Phil Cashin, co-owner of MasterPiece Arms (MPA), in all public relations and editorial needs. Primary responsibilities of Blue August will be to i
NASGW President Smith Leaving Due to Health Issues
The National Association of Sporting Goods Wholesalers (NASGW) Board of Directors has announced that Wayne Smith, President for the past five and half years, will be leaving the association…
NICS Now Requires Place Of Birth
Beginning earlier this week, the FBI Criminal Justice Information Services (CJIS) Division’s National Instant Criminal Background Check System (NICS) section is requiring that place of birth be provided for all FBI-initiated transactions…
UNC, Nike reach 10-year deal
Nike Inc. has signed a 10-year contract to supply athletic footwear, apparel and accessory products to the North Carolina Tar Heels. The contract was signed in late May and was made retroactive to July 1, 2008…
Nike Inks 10-Year Deal with Tar Heels
According to UNC officials last Wednesday, the University of North Carolina Tar Heels have signed a 10-year deal with Nike to supply athletic equipment and apparel for its sports teams…
Ortovox USA Opens New Western DC
Avalanche safety equipment company Ortovox USA has opened a new western U.S. sales and distribution center in West Valley, UT…
Julbo Appoints New Reps for Southwest and Northeast
Julbo, Inc., the eyewear company, hired two outdoor sales representatives, effective July 1, 2009: Sky Ambitions LLC will cover northeast territory and Greg Houston from the Alta Group will cover the southwest…
Speedo Weighing Whether to Let Sponsors Wear Competitor’s Suits
Speedo is exploring whether to allow swimmers it sponsors to wear rival manufacturers' new high-tech suits. Said Craig Brommers, vice president for marketing, in a statement on Tuesday, “The brand is continuing to evaluate the situation internally.”.
Online Videos Expand as Useful Marketing Tool
Social Media has certainly had an impact on nearly every facet of business, and companies continue to expand their brand presence online. New online social communities, purchasing opportunities, customer reviews, and shopper incentives are introduced ever
ESoles Becomes PGA Tour Sponsor
ESoles Custom Footbeds has entered into an agreement that makes its ePro custom footbeds and eFit custom modular footbeds exclusive licensed products for the PGA TOUR…
