K-Swiss Launches First California Music Month
K-Swiss will pay homage to its roots with the launch of an annual California Music Month in April 2010. K-Swiss will partner with multi-Platform Content Provider, Amos Content Group (ACG) and online music retailer Rhino.com to celebrate a range of influen
Red Sox’s Dustin Pedroia to Endorse New Balance
New Balance announced the signing of All-Star second basemen and former League MVP, Dustin Pedroia, to a multi-year endorsement contract. New Balance, which had launched an “Endorsed by No One” campaign in the nineties, will be Pedroia's official foo
Boa Technology Granted Injunction Against Rong Jou
Boa Technology Inc. announced that the Regional Court of Munich, Germany, granted a preliminary injunction against Rong Jou Ent. Co Ltd., a Taiwanese company doing business under the name A TOP. The court prohibited Rong Jou from importing, selling, or of
Fila to Return to Basketball Footwear
Fila plans to return to the basketball footwear category. The company is partnering with agency Michael T. White, Inc. (MTW) to launch the new DLS Slam performance shoe by Fila along with a grassroots initiative targeted to high school, club and collegiat
Woolrich Joins The Conservation Alliance
Woolrich joined The Conservation Alliance. Since 1989 The Conservation Alliance has contributed more than $7 million to conservation projects throughout North America…
Backcountry.com Promotes Jill Layfield to COO
Backcountry.com has promoted Jill Layfield to the chief operating officer, a new position. Formerly vice president of product management, Layfield will be responsible for managing the day-to-day operations of Backcountry and will ensure that their strateg
March’s Consumer Confidence Index Rebounds
Consumer confidence rose to 52.5 in March from 46.4 in February. Analysts surveyed by Thomson Reuters had expected a reading of 50…
2010 Brand Strength Index: Nike Leads But Adidas Closes Gap
More than two years after the “Great Recession” officially commenced it is clear that U.S. consumers have made fundamental changes in the way they shop, where they shop and the brands they buy. The Brand Strength Index was originally formulat
Yue Yuen’s Q1 Sales Dip 3.2%
Yue Yuen Industrial (Holdings) Limited said revenue declined 3.2% in the first quarter ended Dec. 31, to U.S.$1.32 billion while profit attributable to equity holders increased 10% year-on-year to $120.2 million…
The Finish Line Swings to Fourth Quarter Profit; Blows Past Wall Street Estimates
The Finish Line’s revenues rose 8.9% to $374.5 million in their fiscal fourth quarter ended February 27, propelled by a 10% same-store sales hike on the strength of the running and toning categories…
Adidas Agrees to Contract with NBA Europe
In preparation for the 2010-11 NBA season, Adidas AG has extended its agreement with the league, granting the company exclusive rights to all apparel in Europe…
SportsOneSource Announces 2010 SGB 40 Under 40 Award Recipients
The honorees for the annual SGB 40 Under 40 awards have been selected and once again include some of the brightest young stars in the sporting goods industry…
NOC’s Great Outpost Opens in Gatlinburg
Nantahala Outdoor Center, already known as one of the nation’s premier whitewater outfitters, will open NOC’s Great Outpost in Gatlinburg, TN this weekend…
Golf Datatech Releases January Apparel Market Report
Golf Datatech, LLC has released the third consecutive Golf Apparel Market Reports with information from January apparel sales. These reports, which capture retail sales data from both on course and off course retailers in the U.S., cover the top selling m
Woolrich Woolen Mill Division Expands into Europe
The Woolen Mill Division of Woolrich has hired its first European sales agents. Voehringer & Groha based in Laufach, Germany, will be responsible for representing Woolrich in Germany, Switzerland, and Austria while Pugliese & Moscato, of Florence, Italy,
