SGB Sports & Fitness

The North Face Announces $250,000 in Grants

The North Face's Explore Fund awarded $250,000 to more than 100 projects that will expose 85,000 young people to the outdoors. The grants are part of the inaugural commitment of The North Face Explore Fund, administered by the Outdoor Foundation…

NFL Switches On-Field Deal to Nike from Reebok

The NFL announced plans to split its apparel licensing rights among seven companies starting in April 2012, but the big winner was Nike, which was granted the highly-coveted — and visible — on-field uniform rights. The big loser was Reebok and parent Ad

Sport Supply Group Acquires Gear 2000

Last month, Ed Tobergte stepped down from his position as president and CEO of Stromgren Athletics. At the time, Tobergte was said to be primarily focused on developing Gear 2000. In more recent news, Last week. Gear 2000 was acquired by the Sport Supply

Arena Acquired by PE Firm

Arena Group, and Italian-based swimwear manufacturer that targets the competitive swim market, has been acquired by The Riverside Company, a New York-based private equity firm that specializes in small and mid-sized enterprises…

Perry Ellis Extends Contract Agreement with Nike Swim

It appears that Perry Ellis International will continue its contract with Nike, Inc, a deal that keeps the company producing Nike branded men’s, women’s and children’s swimwear, performance and casual swimwear products, select apparel an

FTC Proposes Revisions to Green Guidelines

The Federal Trade Commission has proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims, saying that the proposed changes should make it easier for companies to abide by the agencies Green Guid

Rossignol Promotes Petrick to NA President

Tim Petrick, currently Group Rossignol's senior vice president of global sales and marketing, has been promoted to the position of president of North American operations, based in Park City, Utah…

Asics Plans NYC Marathon Marketing Blitz

Asics America will launch a multi-dimensional marketing campaign for the 2010 ING New York City Marathon with a new print and outdoor ad campaign along with interactive personalized billboards, exclusive Marathon products and special appearances by Asics

Carhartt Integrates TV Ad and Micro-Site

Carhartt will debut its first television commercial (in decades) along with an interactive website as part of a national, multi-million dollar media plan designed to reposition the 100-year-old brand…

REI Appoints VP, Real Estate and Store Development

Recreational Equipment, Inc. (REI) announced Mark Comstock has joined the co-op in the newly created role of vice president, real estate and store development. Comstock most recently served as vice president, real estate and facilities for T-Mobile USA, a