Walter's Shoe Care Products, a manufacturer and marketer of premium quality shoe care and foot comfort products, appointed Nicola McLeod to general manager. Her former jobs included general manager Rockport Canada and general manager MBT Canada.
In this role, McLeod will be responsible for development of the business internationally, including strategic planning, top and bottom line revenue growth, customer and market development and expansion into new markets. She will sit on the senior executive of parent company E. F. Walter Inc. and report directly to Tim Walter, president and CEO.
Founded in 1893, E.F. Walter Inc. is a wholly owned, privately held Canadian Enterprise, with sales, manufacturing and distribution operations to Consumer, Industrial, Packaging and Environmental Industries.
The parent company's strategic commitment to world-wide expansion of its Walter's Shoe Care business has been demonstrated through its major, new investment in manufacturing and distribution capabilities, including equipment, facilities and operations personnel. These initiatives have been implemented to further develop the company's total dedication to Customer Satisfaction. The addition of McLeod to General Manager further solidifies the company's genuine pursuit to innovate and achieve quantum growth.
McLeod comes with over 14 years of experience in the Canadian footwear industry and brings with her the ability to understand, analyze and execute a business strategy that will grow and develop the Walter's Shoe Care Products line in North America. Working closely with Walter, a longer term strategic plan will be developed for new markets, internationally. Having recently served as general manager of the Rockport Company, Nicola was responsible for the restructuring and development of Rockport's wholesale and retail business units in the Canadian market.
McLeod started her career as a sales merchandiser for Ecco Canada footwear and also worked for the Clarks Company of North America. Nicola joined the Rockport Company in 1999 and after various sales, product and marketing positions was named director of international Business Development for the Rockport brand working out of the world headquarters in Canton Massachusetts. Key responsibilities included the management and negotiation of wholesale and retail distributors across the Middle East, Southern Europe and Latin America. Based out of the Greater Boston Area, McLeod established 7 new global markets for the brand in less than 2 years.
Prior to joining Walter's, Nicola studied statistics, social and political policy making at York University and attended the University of Waterloo for post graduate studies. Following graduation, she worked for the Canadian government on a longitudinal study of children for the department of Human Resources and Development.
McLeod currently resides in Caledon Ontario with her husband Dirk.
