New Balance, Red Sox Strike Sponsorship Deal
New Balance has signed on to become the official footwear and apparel sponsor of the Boston Red Sox…
Chaco Partners with Arbor Day Foundation
Chaco during the month of April will partner with the Arbor Day Foundation to plant up to 60,000 trees, one for each pair of Chacos sold online and at Chaco retailers, in the Pike National Forest (CO) and the Moss Island Wildlife Area (TN)…
OIA Joins Fight Against Rogue Websites
Outdoor Industry Association (OIA), Columbia Sportswear Company and Vibram USA, Inc. joined legislators to bring attention to the continuing harm online infringement and counterfeits pose to American jobs and the economy…
Dean Karnazes to Sponsor Dick’s SG Runners’ Month
Dick's Sporting Goods National Runners' Month, a series of running events taking place in May, announced that running icons Dean Karnazes, Kara Goucher and Ryan Hall will serve as official ambassadors for the 2011 program.
MBT Appoints Joe Casagrande President of MBT USA
MBT, the maker of physiological footwear, appointed Joe Casagrande as president of its U.S. and Canadian business. Casagrande formerly worked for New Balance. Nicola McLeod, most recently general manager of Rockport Canada, becomes general manager of its
Li Ning Sees Q3 Volume Decline
Li Ning Company Ltd said order volume for its third fiscal quarter slumped 17% year-on-year for both footwear and apparel products but that average selling prices increased about 10%…
Michigan Governor Authorizes $102.1M in Recreation and Conservation Grants
Michigan Governor Rick Snyder signed legislation Wednesday authorizing $102.1 million in grants from the Michigan Natural Resources Trust Fund (MNRTF). The bill funds 117 recreation projects and land acquisitions that were recommended by the MNRTF board i
Virginia Governor Vetos Phys. Ed Bill
Virginia Governor Bob McDonnell has vetoed a bill that would require elementary and middle schools to provide 150 minutes of physical education per week. The bill would have more than doubled the amount of required weekly physical education time for the s
Rawlings Launches National Play Catch with Your Kids Month
Rawlings Sporting Goods Company, Inc., announced the creation of “National Play Catch with Your Kids Month presented by Rawlings,” a new platform to promote kids' physical activity during the summer months. Rawlings and its network of national and lo
Rossignol Appoints PR Manager
Rossignol Group has appointed Nick Castagnoli as the new PR and product information contact for Rossignol, Dynastar, Look and Lange brands…
NSSF Finalist for PR/Communications Awards
The National Shooting Sports Foundation (NSSF) has been named a finalist in four different communications categories and one individual category in the non-profit/association division by PR News Online…
Paddlesports Forecast: Steady as She Goes
Like a wave rolling towards shore, paddlesports sales of late have had a history of building up early and then crashing down. Such was the case last year, when sales started with double-digit growth and faded by mid-summer, and they’re shaping up th
Amid Labor Protests, Canoecopia Again Kicks Off the Paddlesports Season
Protesters on Capitol Hill in Madison, WI, might have stolen some of the show’s limelight, but Canoecopia still went off without a hitch Mar. 11-13, giving consumers a taste of 2011 products and those in the industry a barometer of the sales season
RECALL: Diving Masks
Undersea Systems International Inc., dba Ocean Technology Systems, of Santa Ana, CA. is recalling 1,700 Guardian full-face diving masks in the United States and 80 in Canada in cooperation with the U.S. Consumer Safety Commission and Health Canada. ..
Vann’s is Betting ‘Montana Mystique’ Lifts BigSkyCountry.com
Bigskycountry.com, the outdoor industry’s newest online retailer, went live over the weekend from its home in Montana…
