Brooklyn Cruiser Joins The Bike Cooperative as Brand Partner
The Bike Cooperative has added Brooklyn Cruiser – one of Business Insider’s “50 Coolest Newest New Businesses in America 2012” – to its growing network of brand partners…
CrossFit Delta Logo to Become Symbol Across Reebok Fitness
Reebok’s CrossFit logo, featuring the red delta sign, will be added to items across Reebok’s fitness range starting July 1, according to a report from Bloomberg News…
Grassroots Show Set for Ogden, UT
The Grassroots Outdoor Alliance (Grassroots) heads back to Ogden, Utah on June 10th for the thirteenth year of hosting the outdoor industry’s earliest trade show. This is the third consecutive year the Grassroots’ Spring Early Show has been he
Moji Fills Last Hole in US Rep Force
Moji, a Chicago-based company devoted to helping athletes recover and feel great though sports massage, ice and heat therapy, has hired J&N Active Sports to service its dealers in specialty athletic stores throughout Colorado, Utah, Wyoming and New Mexico
Selfk’bag Launches US Subsidiary with Backing from Chilean Investors
Musuchouse Ltda of Santiago, Chile announced it had closed a financing deal to launch it’s U.S. subsidiary, Selk’bag USA, Inc., effective May 1, 2013…
Derby Cycle Revenues and Profits Surge on E-Bike Growth
Derby Cycle AG, Germany's largest bicycle maker, reported strong demand for its electric bikes propelled total revenue to €134.2 million ($175 mm) in the first half of its fiscal year ended March 30 up 17.3 percent compared with €114.4 mi
Pacific Sunwear Grows Comps for Fifth Consecutive Quarter
Pacific Sunwear of California, Inc. reported its fifth consecutive quarter of positive comps and improved margins in the first quarter ended May 4 thanks in part to the strong performance of its Women’s business…
Bogs Footwear Appoints VP of Product
Bogs Footwear has tapped Kelly Wallrich, former VP of product at Keen Footwear, as its new VP of product. She will oversee product design, development and product marketing…
SIA Backcountry Committee Meeting Draws 40 to Denver
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, convened its Backcountry Committee in Denver, Colo. this month for the second time since October 2012 to discuss best practices for communicating with th
USA Football Releases Early Data from Concussion Study
Fewer than 10 percent of youth football players incurred an injury while playing, and of those injuries, 64 percent were minor where athletes returned to play on the same day, according to preliminary findings of a study released by USA Football that may
Outsiders Ball Sells Out Platinum Level Sponsorships
The Outsiders Ball has sold out all its Platinum Level sponsorships and is now offering Bronze level sponsorships for $2,500. The inaugural event, which will take place in Salt Lake City on the eve of Outdoor Retailer Summer Market, aims to raise $300,000
SIA Coordinates Winter Clothes Drive to Help Kids Affected by Hurricane Sandy
More than $100,000 of winter apparel was distributed to kids affected by Hurricane Sandy this month at two events organized by SnowSports Industries America (SIA) and New York City-based charity Kids in Distressed Situations (K.I.D.S.)…
Rob DeMartini and Tom Farrey to Speak at 2013 SFIA Industry Leaders Summit
The SFIA will have New Balance President & CEO Rob DeMartini and the Aspen Institute’s Director of Sports & Society Program and Emmy-award winning ESPN reporter Tom Farrey participate as speakers at the inaugural 2013 SFIA Industry Leaders Summit to
Thorlo Holds Memorial Day Donation
Thorlo, originator of the Thorlos brand and one of the few sock manufacturing companies to maintain full operations in the USA, has responded to Operation Gratitude's request to help fill its care packages with 1,000 pairs of clinically-tested padded
Marucci Sports Named Official Baseball and Softball Bat of NJCAA
The National Junior College Athletic Association (NJCAA) has announced Marucci Sports of Baton Rouge, LA, as an official sponsorship partner beginning July 1, 2013. The three-year agreement names Marucci the official baseball and softball bat…
