SGB Sports & Fitness

Sports Marketing Surveys USA Partners with AA Data Company

Sports Marketing Surveys USA (SMS USA) entered into a partnership arrangement with AA Data Company LLC, based in Grass Valley, CA. AA Data is the leading provider of retail audit sales information to the surf and skateboard industry through its ActionWatc

National Football Foundation Launches Campaign

The National Football Foundation (NFF) unveiled a new campaign that encourages people to tell why football matters to them. Led by Jerry Jones and Jeff Immelt, the campaign, called Football Matters to Me, will provide people from border-to-border and coas

Intel Invests in Heads-Up Display Maker Recon Instrument

The venture capital arm of Intel Corp. has made a signficant investment in Recon Instruments, which has developed the world’s first consumer heads-up displays (HUD) for sports. The funding will support Recon’s product development, marketing an

Bauer Sees Strong Holiday Season Orders

Bauer Performance Sports Ltd. reported a modest increase in earnings and revenues in its first quarter ended Aug. 31, with gains slowed by the launch of only one new family of ice hockey equipment this year versus the two introduced in Q1 last year. The p

OIA Challenges Congress to End Government Shutdown

The Outdoor Industry Association (OIA) challenged Congress to resolve and pass a FY14 federal spending bill, putting an end to the harm being done to America’s $646 billion outdoor recreation economy. The government shutdown is bad for thousands of