Sof Sole will be partnering with Competitor Group, Inc. to sponsor the Rock ’n’ Roll Raleigh Marathon & 1/2 Marathon in April 2014. The Triangle-based footcare company has been the official insole of the nationwide Rock ‘n’ Roll Marathon Series since 2010 and looks forward to playing a large role throughout the race weekend as presenting sponsor of the Health & Fitness Expo.
Sof Sole was founded in the Triangle in 1991 and has grown to become a worldwide leader in athletic footwear accessories, offering insoles, socks and shoe care options. Sof Sole products are available at leading sporting goods and footwear retailers nationwide.
“Given our success in partnering with the Rock ‘n’ Roll series for the past 3 years, we were very excited to have the race come to our doorstep in Raleigh. We are thrilled to have the opportunity to make this inaugural event a success,” said Todd Vore, President of Implus Corporation, parent company of Sof Sole. “We look forward to showcasing our performance accessories at the Health & Fitness Expo and supporting the local running community.”
Doug Kaplan, SVP and Publisher at Competitor Group, believes the partnership will have a positive impact on the race weekend. “Many people in the Triangle area are familiar with the Sof Sole brand, so we are confident it will draw new fans to the expo and race. We are thrilled to elevate our partnership and work together to make this event a destination for runners throughout the southeast.”
The expo will take place April 11-12, 2014, with the race occurring on April 13th. Participants will have the chance to browse vendor booths and purchase gear at the Raleigh Convention Center upon picking up their race packets. For more information on the Raleigh Rock ’n’ Roll Marathon & ½ Marathon, visit http://runrocknroll.competitor.com/raleigh.
Sof Sole is a division of Implus Corporation headquartered in North Carolina's Research Triangle Park.
