Brunswick Corp. to Offer $150 Million of Senior Notes
Brunswick Corporation announced its intent to offer $150 million aggregate principal amount of senior notes due 2021 in a private offering…
Asics Launches Training Footwear Campaign
Asics America is introducing a new line of footwear, apparel and accessories created specifically for the athletic training market with a national advertising and integrated marketing campaign built around the concept of “Next”: the moment when an athlet
Gear Makers Unite to Promote Western North Carolina’s Outdoor Industry Cluster
SylvanSport and 14 other companies have created the Outdoor Gear Builders of Western North Carolina to showcase the cluster of such companies in the region. The group has partnered with the region's economic development agency to showcase their produ
Bomber Gear Broadens Sponsorships to Reach Flat Water Paddlers
Bomber Gear has grown its sponsorships program to include touring events, community organizations and a film project to reflect its move beyond the whitewater apparel market. The sponsorships were chosen to reinforce the brand’s support of all types
Rossignol Appoints U.S. Race Manager
Rossignol Group has hired Jake Stevens as its new US race manager, making him responsible for working with Alpine Race coaches and clubs across the country. He will oversee the Group’s Junior Race and sponsorship program, and coordinating with the U
Nike Appoints HQ Expansion Partners
Nike released the names of its partners for the expansion of their headquarters campus in Beaverton…
Gaiam Reports Sales Rose 19.6 Percent in First Quarter
Gaiam Inc. reported net revenue rose 19.6 percent to $56.6 million in the quarter ended March 31, compared to net revenue of $47.3 million in the prior-year period….
Patagonia Names Marcario to Head New Socially Minded Holding Company
Patagonia has reorganized into Patagonia Works, a new holding company that Founder Yvon Chouinard said will allow the company to take its environmental mission to new industries, such as food. The company simultaneously launched the “$20 Million and
Everlast Partners With ProCamps
Everlast Worldwide Inc. will partner with ProCamps, which operates and manages youth sports camps nationwide…
Timbuk2 Celebrates National Bike to Work Month
Timbuk2, the San Francisco bag company, is celebrating National Bike to Work Month this May with a variety of events and festivities…
Team Express Appoints Three Industry Veterans to Executive Positions
Team Express, the online seller of team products, has bolstered its management team with the appointments of Greg Barbour as chief operations officer, Ben Marney as vice president of merchandising and Dan Shepler as product manager…
Buck Knives Adds Boy Scouts of America Product License
Buck Knives has reached a new product licensing partnership with the Boy Scouts of America (BSA), in which an American made pocket knife model will serve as an officially licensed product for Eagle Scouts, parents and other individuals associated with the
The Bike Cooperative Adds New Members
The Bike Cooperative saw an influx of new members in the offseason, with stores from across the country joining the only retailer-owned co-op in the US during winter and early spring…
Sanuk Appoints VP of Sales For North America
Sanuk, a division of Deckers Outdoor, announced that Jeff Fitzhugh has joined Sanuk as vice President of sales for North America. He was most recently a senior vice president at DC Shoes, a division of Quiksilver, Inc…
Washington Retains Rank as Nation’s Most Bicycle Friendly State
The League of American Bicyclists ranked Washington as the most bicycling friendly state for the sixth year in a row and said fast charging Delaware, Illinois and Arizona shook up the top 10…
